The Masters of Media (MofM) blog is a collaborative initiative from the
New Media Master students of the University of Amsterdam (NL). The blog
was set up in September 2006 as part of the new media practices course,
given by Geert Lovink.
MofM strives to become a recognized authority on what’s going on in the
wide world of the web. We observe, review, criticize and co-create on
multiple levels in new media.
The New Media M.A. is one of the masters of the Media and Culture
study, which is part of the Faculty of Humanity. The programme is
divided into two different formats, i.e. a one year programme and a two
year research variant.
First topics discussed were pro-ana sites, experiences with Writely (as
we speak taken over by Google), defining 'shockblogs', what is
commonism, free cooperation, Wikipedia debates and so on.
The masterclass is a course in how media, particularly new media,
address people, culture and society with a special focus on diverse
forms of engagement. Course participants develop an understanding for
this and have an opportunity to examine new media developments and how
they can be placed in a cultural context. Exploring theories and
practices in new media not only help us develop a broader understanding
of advancements in technology, it also provides an in-depth perspective
of shifts in our culture.
The first students to build and use Masters of Media are Twan
Eikelenboom, Eva Kol, Heleen van der Klink, Anne Helmond, Pepijn
Uitterhoeve, Roman Tol, Tom Roes and Jeffrey van Schie. Courses of Jan
Simons and Richard Rogers are also using the blog.
One of the new media matters we study is the occurring rise of the
blogging phenomenon. The way we use the web is shifting in a
fundamental way. Instead of being passive consumers of information,
more and more internet users are becoming active participants. This is
why blogging and other forms of unfettered expression on the web are
often referred to as the rise of the participant economy.
Besides providing academic insight, this blog aims to be a testing
ground for commercializing itself. Our objective is to reach a wide
international audience and by doing so generating financial gain. By
the end of this academic year (July 2007) we expect to have accumulated
enough capital to pay for a three course dinner at one of Amsterdam’s
By checking this blog regularly, you will learn from our gains and
mistakes in the process of commercializing our site. In return we
provide a critical view of the global conversation of the web, helping
you to tune into what’s interesting, topical, entertaining, and just
For questions, comments and everything else you can reach us at these
mastersofmedia at gmail.com
Masters of Media
1012 XT Amsterdam