The Innermost Unifier: Today it's the Corporate Anthem
A talk/audio performance by Johannes Grenzfurthner, monochrom (Vienna, Austria)
The advancement of pre-capitalism (ie. the form of organisation for
the social production of goods and of its distribution) to
post-capitalism (ie. the form of organisation for all social
relations in a particular economical ideology) is seldomly as
apparent as in a modern company or enterprise, the most dominant type
of organisation of the post-capitalist endeavor. The company has
taken the place once inhibited by the factory. The factory thrived on
the opposites of worker and owner. The modern company, however, is
built around the core-idea of the post-antagonostic concept of work
itself. The employees have become co- and sub-entrepreneurs. Yet of
course they are not, which becomes evident when looking at who
actually owns the means of production within the company. The
employees however are being turned onto the illusion of being an
active part, even a decision-making part of the "big family" (I love
The modern company wants to return to the pre-capitalist crisis of
class-struggle. That means: Contradictions within, and indeed clashes
of interest take a step back behind the curtain of the "community".
(A visit at the Google Campus in Silicon Valley illustrates this
concept drastically). The return to old ideas of community also
brings with it certain forms of rituals, like the usage of a
corporate anthem. But there is no right feel-good in something that is wrong.
Using different historical and current examples (especially from the
area of the hardware/software-industry), Johannes Grenzfurthner gives
a theoretical and applied - and not unamusing - overview on the
musical genre of corporate anthems.
Come and sing along. Powernapping is welcome, too.
July 2, 2007.
The talk is part of a public space tour called "Peripatetic disco"
(<http://www.altspace.info/>alt.SPACE Festival 2007). Meeting point
for the whole tour is 4 PM in front of the main gates of Buckingham
Palace. Johannes Grenzfurthner's talk and audio show will start 5 PM
in front of IBM South Bank
(<http://www-05.ibm.com/uk/locations/sbnk.html>directions to IBM South Bank).