Osocio is dedicated to social advertising and non-profit campaigns.
It’s the place where marketing and activism collide. Formerly known as
the Houtlust Blog, Osocio is the central online hub for advertisers, ad
agencies, grassroots, activists, social entrepreneurs, and good
Samaritans from around the globe.
Despite there being hundreds of other ad blogs on the web, Houtlust
stood out by focusing exclusively on social advertising. Unlike
commercial advertising, which only attempts to influence purchase
decisions, non-profit ads seeks to connect us with other human beings.
Social advertising has an uncanny power to make us stop, think and then
take action to help a person, or a group of people, who we don’t even
know, who might be from a foreign culture, living thousands of miles
away. And for that reason we celebrate these ads, study them and
discuss them at length. We hope you will too.
Created by Marc van Gurp in October 2005, Houtlust began as a personal
collection of non-profit ads. Originally the site was only written in
Dutch, with no thoughts of a wider audience. But the demand for an
English version quickly grew. The tiny niche blog got bigger and
bigger. And it wasn’t long before Houtlust became known as the
authoritative reference of non-profit advertising for the ad industry
and socially minded people everywhere.
In the spring of 2007 discussions started on how to take Houtlust to
the next level. Interactive agency Onstuimig and branding agency Alef
de Jong were quick to volunteer their services to help with the
re-brand and re-launch of new website. The result of this cooperation
is where you are now: Osocio.
Osocio is more then a blog. It’s a complete resource for all things in
the world of non-profit and social messaging. It’s a platform for
global and local social issues, both large and small. It’s a community
of social thinkers and marketing do-gooders.
While Houtlust was curated by one person (Marc van Gurp), Osocio has
several contributors, each of whom are specialists in a specific field
of the diverse non-profit sector. We are glad to welcome these experts
to the Osocio team (see below).
Of course, we have our own ideas on how to make the world a better
place. However, Osocio promises to never push any political agenda of
its own. The campaigns we publish in no way directly express our
personal stance on a specific issue. Our focus is solely on the
communication of social messages.
If you feel you can collaborate in any shape or form, please contact
us. We’re always keen on new social campaigns. So please send us the
non-profit marketing you’ve been working on, or the work of your
agency, along with news, links or tips.
Although you can read this text in many languages, all the content of
Osocio is originally written in English.