[Nettime-bold] (no subject)

[integer@www.god-emil.dk]

du = obv!ouzl! 01 lo.tekk ueztrn !mbez!l



>>alex galloway wrote:
>>why is Barneys [barneys.com] not art but Etoy is?
>>they both have a corporate aesthetic.
>
>no art responds:
>both are suspect... the first is obvious because its
>essential function is in the service of capital
>selling a elevated class station and supposed status
>to anyone who is caught offgaurd and/or sleeping.  the
>second is a little more subdued.  etoy seems to
>forsake any vital trangressive energies it might have
>most obviously by its eventual compliance into a
>certain "cult of personality"; not unlike barneys in
>selling a product of "lifestyle" that basically
>equates into a new liberal-left vogue or "simulated
>act of transgression".  both barneys and etoy tell
>lies only one does this under the guise of
>establishment and the other under the guise of
>anti-establishment.  
>
>neither offer new models nor suggest other systems of
>management outside this system. in fact both are
>clever methods of incorporation into the established
>system (accelerated capitalism).
>
>etoy is arguably more detrimental to artists because
>it offers a new space for further capitalist growth
>and acquisition under the premise of the
>"avant-garde".  in certain ways etoy operates on the
>same level of the new dot.com scene: relaxed
>workspace, casual-hip attire, a high level of formal
>education, liberal politics... all elements of some
>new-mythos to further compliment, comfort and further
>seduce the worker and hyper-extend her energies of
>production far beyond the designated "work-space".
>
>twhid from mteww.com stated in a previous post
>something to the effect of, "art isn't cool or hip or
>always pleasing".  it is interesting and appropriate
>statement from someone who is an artist supporting his
>work via a dot.com and coming to the eventual terms of
>its increasing madness upon the autonomous "act of the
>corporate" instead of the preferred scenario of
>vice-versa.  this skirts a serious problem with the
>"artworld" (this online ghetto included).  there are
>too many artists here that are too easy to get along
>with.  it makes me happy to know "zero one dot org"
>and brad brace both lurk out there somewhere...
>
>-na
>
>
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