matt king on 14 Nov 2000 14:36:43 -0000


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[Nettime-bold] re: <nettime> No Logo is a good Logo(sky)




--


> > One could argue that there is no point preaching to the converted, and
> that
> > perhaps this book is targetted at exactly the coffee tables who need
it!!
>
> I hear that argument, but the question still remains
>  whether it is right to use the techniques of slick
> marketing that I presume are being criticised in the
>  text. The converted as you put it are pretty small in
>  number; the glossy book readers are pretty small in
>  number and I suggest will only be "converted" until the next fashionable
> glossy becomes the coffee bar talking point. I think the publishers should
> have aimed at a more popular market. I feel it could have a much wider
> appeal at a newsagent market.
> ----{MATTY THE KINGSTER}----
> ----- Original Message -----
> From: <Sky_Mykyta@corrs.com.au>
> To: "matt king" <fabdude@ic24.net>
> Sent: Tuesday, November 14, 2000 5:36 AM
> Subject: Re: <nettime> No Logo is a good Logo
>
>
> >
> > One could argue that there is no point preaching to the converted, and
> that
> > perhaps this book is targetted at exactly the coffee tables who need
it!!
> >
> > Bit harsh considering you haven't even read it (by your own admission).
> >
> > Sky
> >
>


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