Brian Holmes on 8 Feb 2001 10:26:22 -0000 |
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[Nettime-bold] review of Thomas Frank |
answers to Ben: 1. Cultural Studies. It'd be nice if the worst part of cultural studies were on the decline. But as far as I can tell it's still on the rise (that's what I heard from the mega-conference in Birmingham last summer). I think it fills the demand for a weak interdisciplinarity that can glorify the multiformatted, remixed cultural production of the global-market era. I also think its reading of cultural difference through studies of the reception of media products was a watered-down equivalent to/escape from the more radical identity-politics tradition that had developed in the US universities since the civil rights movement, and had came under attack by the far right in the '80s. Late, consumer-oriented cultural studies was easier to digest. You've been hearing about cult studs for 10 years because it took its current form almost exactly 10 yrs ago, with the publication of a huge anthology in the US. That form of cult studs has spread through the world (Latin America, Australia, now Europe is getting it). 2. Frank's book. Well, you do have to read the book to know if it's interesting, no? I've read the parts Frank sent me for a publication here in France. There are lots of rants and not always enough theory, but it has a precise history of the rhetoric behind a major change in American society (49 % stockholders is NEW) and Frank has had the great merit, for years, of being the only academic on the left to attack the sacred cows and show how they fit into the general trend of the country to hip, cynical, know-it-all, Wall Street conformism. (For vague nostalgia about unions, see no. 4.) 3. Cooptation. The point of Boltanski and Chiapello's book is to say (following Weber) that capitalism must be legitimated, i.e. it must coopt critique, or people won't believe in it enough to work for it. However there can be various results, depending on what is coopted and how. Neoliberalism is partially the result of the cooptation of certain aspects of late 60s/early 70s critique (see no. 4 for the "partial cooptation" theory). The idea now, I think, is to identify the results, and submit them to a renewed critique, deepening the best of the former one and adapting it to the new conditions (with the likely result that we will just get more, but hopefully better, cooptation). Why bother? Because transnational capitalism is, imo, a fucking murderous system, driven by finance, the military and the media, that makes people stupidly egoistic when it doesn't kill, exploit, or starve them. OK, to have that viewpoint you have to read a lot of books and travel around a little. 4. Workers. I reckon the workers are those who work, without owning their means of production. The way they work has transformed radically for some, less for others. Some have gained a lot of room for initiative, and higher income. More (the freelancers or networkers) have gained just the room for initiative (and the right to pay for part of the means of production, i.e. the computer). More still have just gained the right to work when the boss wants, where the boss wants. Very significant numbers have been left on the wayside (long-term unemployment, in 1st and 3rd worlds). Industrial work has been fragmented into smaller sequences ('cause it's harder to organize in small shops) and largely pushed out of the central countries, where the unions retain a strong legal position but dwindling numbers of potential members. What is produced (the kind of widget) has also changed (I guess you can read Jeremy Rifkin's latest book on information products for that). All those changes are deliberate responses to the effective critique of industrial workers in the postwar period. Rather than coopting *that* critique, industrial capital changed the location, organization and modes of production, in order to sidestep it. At the same time it absorbed another kind of critique, what you could call "cultural" critique, or the critique of alienation (cult studs, etc), so as to defuse it and to separate it from workers' demands. With the result that the cultural critics have become very complacent and workers, as such, have had no voice in politics for 20 years (instead we're told the stockholder has voice - and the academics, infoworkers, etc., are encouraged to become stockholders, to appear publicly as *owners* not workers.) What's happening now is that the new kinds of labor exploitation are being identified and located geographically, even as the effects of the transnational institutions that regulate contemporary capitalism (including the stock markets) are being identified and targeted for critique. And certain cultural critics (like Frank, or myself for that matter) no longer accept feeling happy and content in the best of all possible worlds. _______________________________________________ Nettime-bold mailing list Nettime-bold@nettime.org http://www.nettime.org/cgi-bin/mailman/listinfo/nettime-bold