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From: "Gary Chapman" <gary.chapman {AT} mail.utexas.edu>
Sent: Saturday, April 21, 2001 12:35 AM
Subject: Internet Battle Is Idealism vs. Income
(fwd. with permission of gary. geert)
DIGITAL NATION
Thursday, April 19, 2001
Internet Battle Is Idealism vs. Income
By Gary Chapman
Copyright 2001, The Los Angeles Times, All Rights Reserved
People concerned about the future of the Internet have reasons to be
worried. There are some ominous lessons emerging from the wreckage of
the dot-com crash, lessons that could turn the Internet into
something quite different from what many visionaries hoped it might
become. It's significant that several of the earliest Internet
pioneers are starting to sound alarms about where the Internet is
headed now.
One recent lesson absorbed by many investors is that the Internet is
probably too vast, too untamed and too chaotic to sustain business
models such as the ones that generated so much frenzied enthusiasm
before the stock market tipped over a year ago. With millions of Web
pages and e-mail messages competing for attention, it takes too much
money and fortitude to create an online business with a steady stream
of loyal, paying customers. The idea that anyone with an e-commerce
Web site could sell anything under the sun seems completely dead now.
The alternative seems to be a move toward closed networks, not unlike
America Online, in which the user experience is guided, shaped and
far more controlled -- something advertisers and online retailers are
demanding. In other words, there is a growing sense in the high-tech
industry that consumer networks of the future will begin to look more
like television -- indeed, some believe interactive digital TV is the
true wave of the future.
Michael Hirschorn, editor of the online magazine Inside.com, said at
last month's South-by-Southwest Interactive Festival in Austin that
he'll be surprised if in five years people are looking at the
Internet through a Web browser. More likely, he thinks, will be
widespread use of interactive TV networks managed by large media
companies.
In the current issue of Wired magazine, the cover story is about how
high-speed broadband networking companies will eventually offer new
forms of interactive programming, such as digital video and games,
for a fee. But many of these new services will require network
connections that bypass the current Internet to guarantee no time
delay in a digital video stream or in a consumer's interactive
commands. "Quality of service" will become important and thus will be
packaged and sold as a competitive advantage. That points to closed
and managed networks.
That's what is worrying some old-hand Internet engineers and
activists. On May 5 and 6, a small group called People for Internet
Responsibility (http://www.pfir.org) will host an invitation-only
meeting in Culver City of Internet pioneers, public interest
advocates and others who think the "egalitarian vision" of the
Internet is worth preserving. PFIR is led by Peter Neumann of SRI
International in Menlo Park, Calif., one of the world's leading
experts on computer security; Lauren Weinstein of Vortex Technology
in Woodland Hills, the longtime moderator of the online Privacy
Forum; and Dave Farber, professor of computer engineering at the
University of Pennsylvania, the recent chief technologist of the
Federal Communications Commission and one of the most respected sages
of the Internet.
As Neumann and Weinstein told me: "The Internet is in grave danger of
being essentially hijacked. It's being turned from a powerful tool
that should serve the interests of all humanity into instead an asset
of vested interests who mainly have their own well-being and concerns
in mind. We hope to find paths to help assure that the Internet will
be a resource to benefit everyone."
This is part of an ongoing and sometimes heated debate. Many Internet
idealists think the commercialization of the Internet has been a
blight and an embarrassment -- a depressing repetition of our
experience with radio and TV. Online business leaders, however,
retort that the Internet was available to only a tiny elite until it
was taken over by the private companies and entrepreneurs who turned
it into a mass-consumer service.
The Internet won't survive unless it's economically viable. But the
vision of egalitarian, universal communication benefiting all of
humanity won't survive if economics is all the Internet is about.
Gary Chapman is director of the 21st Century Project at the
University of Texas at Austin. He can be reached at
gary.chapman {AT} mail.utexas.edu.
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