Lachlan Brown on Fri, 7 Dec 2001 04:27:01 +0100 (CET)


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[Nettime-bold] About All New Gen 94


ALL NEW GEN


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All New Gen was a VNS Matrix interactive 
multimedia installation which took as its 
focus a critique of a form of high technology 
which has become rapidly embedded in popular 
(male) (youth) culture throughout the post 
industrial world, the 'Gameboy'. This hand 
held computer game, originally developed by 
the Japanese company Nintendo, has been on the 
market now for several years, gaining immense 
popularity with children and adolescent boys. In the Gameboy worlds exemplified by 
Nintendo's DonkeyKongand Super Mario Brothers 
and Sega's Sonic the Hedgehog the rationale is 
simple, a hero engages with multiple 
manifestations of enemies, obstacles and 
hazards. 

All New Gen promotes a new construct on the 
block, All New Gen, hero of our game. Gen 
is 'GameGirl', supported in her mission by her 
Zonegirls, the DNA Sluts. The enemies of Gen 
and her posse of brave new girls are Big Daddy 
Mainframe, the omnipresent omniprocessor of a 
military-industrial complex and his offsider 
Circuit Boy, a fetishized replicant of the 
perfect human HeMan, and a dangerous 
technobimbo. All New Gen's mission of sabotage
 is to act as a virus in cyberspace, 
infiltrating and corrupting the fathernet of 
power and ambition. 


All New Gen comments on ethics and technological developments, the relationship 
of the body to technology, and the 
representation of gender roles in popular 
culture and aims to ironically deconstruct the 
conventions and cliches of computer games and cyber punk fictions. 




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(html by Lachlan Brown)
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