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[Nettime-bold] Enron's Home Movies
bc on Wed, 30 Jan 2002 03:07:01 +0100 (CET)


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[Nettime-bold] Enron's Home Movies



  [wrote to nettime a few days ago about the Enron TV advertisements still
  being available online. sure enough, within hours, they went offline, and the
  page is 'not found' as are the files. luckily, downloaded the movies to disk,
  for educational purposes, as there was one movie in particular (the last/5th)
  which was prescient to what has occurred since the 2000 US election night
  when it aired on national television. so, have put these files online at a few
  sites, please take a looksee at the _main_ site, and please download and re-
  distribute (for educational purposes only) the content, as it needs 
to be in the
  public domain, given the givens, such that US energy policy and the US Energy
  Task force is becoming a key issue (ie, non-starter) for changing the outcome
  of accountability, beyond money, and into power brokering at the 
highest levels.]

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++


   ENRONOMICS 101 = ENRON-POLITICAL/ECONOMICS


**** for EDUCATIONAL FAIR-USE ONLY.... 2oo2 ****


  Enron's e-shredded tv commercials available at the following locations:

  main:		http://www.electronetwork.org/enronomics/
  secondary:	http://home.earthlink.net/~aetherica/
  partial mirror:	http://us.architexturez.net/


[from Enron's website on advertising why-campaign, immediately taken offline
  as of 1/26/2002, after publicly posting that the TV commercials were 
still online...]

See the LAST MOVIE for a most disturbing correlation to the Enron case today...
YOU CAN HELP by SAVING (and renaming) the movies and creating MIRRORs to
keep this information in the public domain, away from the powerful private
shredders of truth...

------------------------------------------------------------------------
[quote from Enron's WHY ad-campaign webpage]

There is a very simple question
behind our advertising campaign.
WHY?

It is a small word...
but it can bring years
of conventional assumptions
to a jarring halt.

Find out how we're changing
the way industries think.

Discover the power of WHY

[ENRON TV Commercials 2000-2001/Windows Media & QuickTime videos]
------------------------------------------------------------------------

#1   Why. It can bring years of conventional assumptions to a jarring halt.

30 seconds (1.5M Windows Media)
/ mirror 1 / mirror 2 /

[DESCRIPTION: WHY commercial using a philosophical bent to convey 'because'.
Interesting aspects of commercial, one being the use of sign language, starting
with the signed letter "W", the three fingered salute used by George W. Bush
in his election campaign, then, in a staccato of images, the letters 
'H' and 'Y'
  in turn. Also, world-class architect Frank Gehry's "Fred & Ginger" building
in Germany is used as a symbol of the power of WHY, quite ironic in 
that insider-
trading and aesthetic smokescreen's pervade the global arts ands humanities.]

{QUOTE: (typical marketing foo-fah which needs to be seen to be perceived, but
the ending has this gem of a quote:) "Most innovative company in America.
-FORTUNE Magazine. FORTUNE Magazine's Most Admired Companies Survey."
(followed by the closing icon) "ENRON. ask why."}
------------------------------------------------------------------------

#2    It's how we are changing the way industries think.

30 seconds (1.6M Windows Media)
/ mirror 1 / mirror 2 /

[DESCRIPTION: Man in locked metal suit in city, like tin-man in Wizard of Oz,
symbolic to the well-known tale of illusory power.]

{QUOTE: "Keep asking why... It is just the most critical question there is. We
inheret some ideas that are unnecessary. We have to jetison that 
excess baggage,
in order to make progress. ... You can't really live without questioning why"}
------------------------------------------------------------------------

#3   Enron has created the market to buy and sell bandwidth.

30 seconds (1.6M Windows Media)
30 seconds (5M QuickTime Mac)

[DESCRIPTION: creating bandwidth as a market commodity, compared to 
porkbellies]

------------------------------------------------------------------------

#4    EnronOnline has created an open, transparent marketplace.

60 seconds (3.1M Windows Media)
30 seconds (1.6M Windows Media)
/ mirror 1 / mirror 2 /

[DESCRIPTION: blind humans in mice costumes with business suits in the maze of
the city with canes and seeing eye dogs]

{QUOTE: "Enron Online will change the markets for many many commodities, it is
creating an open, transparent marketplace that replaces the dark 
blind system that
existed. It is real simple: you turn on your computer and it's right 
there - and if
you want to do business, you push the button."}

------------------------------------------------------------------------

[DOWNLOAD THIS MOVIE & MIRROR IT: FAIR-USE EDUCATIONAL PURPOSEs ONLY]

#5    Enron has created a new market to protect revenue against 
unfavorable weather.

60 seconds (3.3M Windows Media)
30 seconds (1.6M Windows Media)
/ mirror 1 / mirror 2 /

[DESCRIPTION: commercial aired in California on the US Presidential 
Election night.
Along with others. It shows a CEO who has to break bad-news to its 
shareholders,
who is then turned into a state-fair shooting duck. Enron is 
predictable, the opposite
of this situation. Although it has been stated that in 2000 people 
knew that things
were unraveling in the company along these lines...]

{QUOTE: "Welcome analysts, this was a challenging fiscal year for the 
company--"
(says CEO in bathroom rehersal). (shareholders take their seats)... 
(still in bathroom,
the CEO continues...) "-due to unpredictable weather, earnings are 
down." (antacid-
like medicine is put into wine-glass, next to prescription bottles of 
pills)... (CEO
repeats self...) "Welcome analysts." (Now CEO is on stage, and says...) "But as
everyone knows, you can't predict the weather." (cut to video of a state-fair
'toy' shooting-gallery of mechanical bunny rabbits and ducks)... (image of duck
getting hit by bullet and falling down)... (CEO shownspeaking again...) "There
is nothing you can do about it" (cut to CEO's face being shown in place of the
mechanical duck in the toy-gun shooting-gallery,...) (the CEO's face is shot,
and like the duck, is taken-down in the state-fair game)... (cut to white Enron
text on black screen:) "Enron has created a new market to protect revenue
against unfavorable weather." (immediately after, the words fade in...)
"why?" (then) "ask why?"}


/// brought to you by the PUBLIC ENERGY NETWORK
// Democratic Energy Policy by and for Humans Worldwide
/ http://www.electronetwork.org/works/pen/

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