www.nettime.org
Nettime mailing list archives

<nettime> RE: copy=right [pricing guide]
brian carroll on 11 Mar 2001 08:27:13 -0000


[Date Prev] [Date Next] [Thread Prev] [Thread Next] [Date Index] [Thread Index]

<nettime> RE: copy=right [pricing guide]


 currently working feverishly on a new public project, electronetwork.org,
 which seeks to raise public awareness of electromagnetism through works
 from multiple disciplines, such as art, music, architecture, design,
 policy, economics, history/writing, poetry, biology, physics, et cetera,
 in order to get a big-picture view of the phenomenon as a whole.

 copyright has been an implicit and explicit factor. i would like to
 network people whose work exists in this realm, and has a public aspect,
 and people whom primarily focus on this subject are more likely than
 others to trust that this is not some celebrity gaming and insider-
 trading, or so it seems.

 in the content development class i am in, the issue of editorial vs.
 advertorial (advertising as editorial) was focussed upon. the idea
 in publishing of 'pure' editorial was brought up, and how advertising
 and marketing were somehow separated from this (in the clean-room view
 of reality). i do not believe there is such a thing as 'pure' editorial,
 which i imagine many before me have stated with much more insight.
 
 when taking e-commerce into consideration, and online discourse into
 consideration, and, yes, "See, I'm Theorizing!" into consideration,
 how 'pure' is the critique that is going on, when, say, someone or
 something is said or stated to be challenging the status quo or
 being subversive, etc..? how can anyone write anything as a purely
 separate endeavor, without having what they are writing about in
 some way substantially affect their output of ideas?

 in hindsight, i've realized that works i have reviewed may be viewed
 as advertorials, as i get very enthusiastic over works that deal
 with my subject, and `offer' or 'sell' a kind of interpretation
 of the work, that might seem biased. it probably is. but i think
 not because of corruption or ulterior motives. this is where i
 see idea-commerce and e-commercialism as two different but similar
 types of commodification. to be honest, if i may, i do not see a
 clear distinction between reviews on nettime and those in the
 back of a Wired Magazine for techno-gadgets. instead of merchandise
 in a commercial store, theoretical ideas and art-culture-political
 ideas have a type of value-chain which is not separated between
 the producer and consumer. a type of existential bondage exists,
 and ideas are produced and consumed. some are difficult to digest,
 others are ejaculated and then born into meaning space.

 the conundrum seems to me to be that thinking that is purported
 to be 'editorial' in nature, while milking the teat of the present
 system, is 'advertorial', as much so as my own corrupt work. i'd
 call it a catholic idealism in need of a catholic realism. feeling
 a bit bad because in my experience- any ideas- even if non-monetary
 and publicly-based/biased- are seen as suspect in the epoch of
 e-commerce because of issues such as copyright, monetary gain
 from others' works, and control of image/status and interpretation
 of works by the creator/s. the producer, with copyright, becomes
 the only legal consumer of the information (made in his|her image).

 public work, and work that goes beyond status and image, and is
 open to interpretation, rather than closed, does not suffer from
 this same dis-ease with being in the public realm. exposures to
 new audiences/interpretations can be a good thing for innovative
 works that normally operate in the realm of tradition and their
 institutions. thus, one aspect of COPYRIGHT is that it can be
 granted, if the cause to which it is granted does not harm the
 work, and could even benefit it by increasing its value, in
 both cultural/social and monetary value terms. thus- BUY THIS
 BOOK is not necessarily a Bad Thing, if the ideas are there,
 and it supports the artists/thinkers whom are doing the work
 without recognition because of the traditional marketplace
 running the house (and deck of cards) in the poker game that
 is The Marketplace of Ideas and ideologies.

 idea-commerce and copyright are not opposed in the sense that
 public ideas are meant for the public, and exposure to the
 public is what makes the ideas valuable. private ideas, on
 the other hand, gain their value from both public exposure,
 and also its limiting, its control, and its value increases
 by some equation whereby 'scarcity of the work' increases
 its value. such is the Mona Lisa and the Louvre's oedipal
 relation ship to her and history.

 idea-commerce is far from what is, though, as everyone knows.
 i-commerce may find a more pragmatic meaning/reading in the
 'identity' of the private individual as commercial entity,
 as business. i-commerce, as in "i, me, myself, my stuff, hey-
 get away from my material, you're stealing- or, i don't like
 your ilk, you're not of my class, intelligence, smartness,
 radicality, status, etc." such is the cult-ure of identity
 as political-economy, as commodity, as corrupt in one way,
 when private purports universality, and layers of legitimation,
 degrees and expertise verify- with no doubt- that This is So.

 what about working together? it's not going to happen under
 the reigning marketplace of e-commerce and its brand of copy-
 right as the model for discourse and expression, in the sense
 that the selling _is_ always for money, in some way. idea-
 commerce, sure, as a pure idea, is a false-construct, but
 if peer-review and other such things occur, in a larger,
 more integrated public, wherein camps/schools of thought
 are not separated online, but interact and debate and do
 have productive/destructive discussions, where ideas are
 what matters most, not their currency in the exchange of
 the institutions of legitimation- then it will be easier
 to take the purist approach that intellectuals/thinkers
 are indeed being editorial, rather than advertorial, as
 there is some distance to their personal reward from
 pushing the next great serum. what if the reward for
 idea-commerce is a public reward? and not the individual
 as public, public reward? what if i-commerce pursues 'the
 public', i.e. the collective of human beings, as its
 commodity, and its own reward? impossible, so say some
 jaded skeptics whom lost their willingness to take a leap-
 of-faith into the unknown, after being burned in the fire.
 but jumping as a group into the unknown has a much greater
 probability that the sperm-and-eggs interaction of human
 ideas will, statistically, make some connection happen,
 some livelihood probable. else, it will be left up to
 the intellectual geneticists, the meme-makers of the
 traditional institutions to program ideas for us, as
 a larger group, as it is the scale we now exist within,
 the Earth is one-thing, and humans on it are one thing,
 no matter our multiplicity. so, on with a conference
 for bio-engineering thought- seems appropriate for the
 institutionalization of thought- the Next Big Thing
 will eventually be the trademarked Meme (tm).

 cut to the reason for writing the above:

 the electronetwork.org project was/is constituted on the idea that
 works on the subject of electromagnetism have been around for a long
 time, but have been defined in a traditional context. electronetwork
 will create a place for the recontextualization of these works, based
 on their electromagnetic, public, and educational value, and not by
 fragmenting these works by discipline, but by making their collection
 together establish these artifacts in a larger assemblage, revealing
 a constant thread in discourse, pre-internet epistemology & heuristics.

 ideally, the aim is to gather together peoples' works whom share this
 trait and place them together. yet some people's work only partially
 focuses on this aspect of electromagnetism, and maybe not consciously
 or primarily, as its logic of value/meaning. this is okay, actually
 it is inevitable, in that works can have multiple readings, and the
 electromagnetic is seen as just another one to some. not so to others.

 to help this recontextualization process for the art-and-other works
 that will be shown, i had wanted to make a gallery of artworks from
 the past of electromagnetism. from early scientific paintings to
 early photography of the electrical infrastructure, to sculptures
 by Dan Flavin or paintings by Magritte such as Empire of Light,
 or LEDs by Holzer, up to net.works ranging from explorations of
 internet information as sound-image and things by Heath Bunting
 and others (pirate radio/magnetic cards, etc) whom have explored
 the outer limits of this ephemera. likewise, works such as those
 by Rafael Lozano-Hemmer in Relational Architecture can have an
 alternate electromagnetic reading, and can hopefully bring these
 works to an audience who is aware of the social and cultural
 aspects of the electromagnetic.

 so, would like to make a context, a gallery of works/imagery
 of the precedents for works today, no budget, and no agenda
 other than public awareness and education. copyright exists
 for the advancement of human knowledge. so i write a copyright
 business that has many images for artworks online, and i ask
 for suggestions as to how i might create a gallery for prior
 copyrighted electromagnetic artworks, which this company Owns,
 for the advancement of human knowledge. i made clear i would
 not make any money off of the images, that the re-contextual-
 ization may be beneficial to the works, in that the gallery
 would reframe the artworks, etc. I got back a form letter,
 with no personal remarks as to my questions, basically it
 was a file for Pricing List for Copyrighted Artworks for
 use online. i knew what was coming next, but i held out
 some hope when i opened the 1 megabyte Microsoft Word (TM)
 file that it might say 'personal, non-monetary use' can
 be granted on a reviewal basis. or something such. not
 the case. so far from the case that i'm quite excited
 to share just how ABSURD and corrupting copyright can
 be, and how it extinguishes _the possibility_ of using
 copyrighted works for `the advancement of human knowledge.'
 the opposite is the case.

 i've created the most extreme example from the file sent
 to me, comparing the pricing for an e-commerce site with
 that for a non-commercial, non-business, personal website,
 an idea-commerce project such as the electronetwork gallery
 for electromagnetic artworks that i had hoped to create.
 
 when looking at the comparison, remember that pricing
 is PER IMAGE and is based on the time it presented online...


==>> Copyright pricing PER IMAGE for Commercial and Non-Commercial Usage:

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

                Home Page       Thumbnail       Screen          Full screen

E-Commerce:     1 month         350.00          375.00          400.00

Educational     1 month         100.00          125.00          150.00
Non-Profit:

Personal:       1 month         100.00          125.00          150.00


- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

                Home Page       Thumbnail       Screen          Full screen

E-Commerce:     10 years        1150.00         1175.00         1200.00

Educational     10 years        900.00          925.00          950.00
Non-Profit:

Personal:       10 years        900.00          925.00          950.00


- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

 what is interesting to note is that in the 10 year pricing scheme,
 the personal pricing is 78% that of an e-commerce site, that is,
 a site that has no-intention of monetary gain is paying nearly
 that of an IBM for the same rights to the same image. (!)

 also, given the estimate that the gallery i would like to create
 for the public awareness of electromagnetism would probably be
 online for 10 years, and probably have at an absolute minimum
 100 images at screen size (less than 400 pixels height/width),
 this public project with no budget would cost me $92,500.00

 That's Art! (TM) (C) (R) (SM)

 thus, even for idea-commerce, it costs 92 thousand dollars,
 even if it benefits the works themselves, and gets nothing
 monetary in return, except for paying for the privilege
 to use the content. electronic-commercialism of art is so.

 [what is the pricing guide for copyrighted net.art, i wonder?]

 in any case, the mission is not over, and a Fair-Use fight
 for recontextualizing public art works outside of institutional
 and traditional narratives should not be made illegal, nor
 only for the rich. now i much better understand the statement:
 "nothing in life is free"-- not even ideas. [ideas about the
 curating of such an online show of pre-existing electromagnetic
 artwork and the legal aspects of fair use would be appreciated.
 please contact me directly at human {AT} electronetowrk.org]

 here's the Pricing Guide for using Art Online: (massively
 reformatted and company's name taken out of the text file)



<internet_pricing_guide>

ELECTRONIC RATES*

Please Note: Some of our images sources restrict electronic use
or require prior approval.  In such cases, the XXXXXXXXXXXXXX
Permissions Department will act as liaison between the client
and these sources.

SIZE DEFINITIONS FOR ELECTRONIC USAGE (SOME USES MAY NOT APPLY):

    Thumbnail:      Up to 100 pixels maximum measurement.

    Screen:         Up to 400 pixels maximum measurement.

    Full Screen:    Over 400 pixels maximum measurement.


VARIATIONS

    Each Additional Language        +25%

    Each additional Language
     French & Spanish              +33.33%

    All Languages                   +200%

    Unlimited Use up to 1-year      +200%

    Reuse                           25% discount

    Hyperlink to XXXXXXXXXXXXX
    Web Site through Photo Credit   10% discount

    Repeat Image in Same Project    50% discount

    Bulk Discount if 10 or More
    Images are Used within
    Same Project                    15% discount


 ELECTRONIC RATES   I N T E R N E T
 
...

DEFINITIONS OF TYPES OF WEB SITES:

Portal:             Search engine sites whose primary function
                    is to provide users with links to other sites
                    (e.g. Yahoo, Excite, etc.)

E-commerce:         Typically a national or multinational
                    corporation. Business is transacted on site.

Editorial:          Supplying editorial information (e.g. New
                    York Times Online, Discovery.com, etc.)

Promotional:        A site whose primary purpose is to drive
                    business to a company.

Museum:             Site run by a Museum or Gallery.

Educational 
Commercial:         Site run by a commercial educational company.

Educational Commercial,
Subscription Based,
Password Protected: Site run by a commercial educational company,
                    which access is available on a paid
                    subscription basis.

Educational 
Non-Profit:         Site run by a non-profit educational company.

Non-Profit:         Site run by a non-profit organization.

P e r s o n a l:    Low-end site which is not in relation to a
                    company or organization, and is run by a
                    private individual.

...

 ELECTRONIC RATES    I N T E R N E  T   (CONT.)


==>> PORTAL

Circulation        

Home Page           Thumbnail       Screen          Full screen

    1 month         350.00          375.00          400.00
    6 months        450             475             500
    1 year          550             575             600
    5 years         750             775             800
    10 years        1150            1175            1200

Secondary Page      Thumbnail       Screen          Full screen

    1 month         275.00          300.00          325.00
    6 months        375             400             425
    1 year          475             500             525
    5 years         675             700             725
    10 years        1075            1100            1125


==>> E-COMMERCE

Circulation    

Home Page           Thumbnail       Screen          Full screen

    1 month         350.00          375.00          400.00
    6 months        450             475             500
    1 year          550             575             600
    5 years         750             775             800
    10 years        1150            1175            1200

Secondary Page      Thumbnail       Screen          Full screen

    1 month         275.00          300.00          325.00
    6 months        375             400             425
    1 year          475             500             525
    5 years         675             700             725
    10 years        1075            1100            1125


==>> EDITORIAL

Home Page           Thumbnail       Screen          Full screen

    1 month         200.00          225.00          250.00
    6 months        300             325             350
    1 year          400             425             450
    5 years         600             625             650
    10 years        1000            1025            1050

Secondary Page      Thumbnail       Screen          Full screen

    1 month         125.00          150.00          175.00
    6 months        225             250             275
    1 year          325             350             375
    5 years         525             550             575
    10 years        925             950             975


==>> PROMOTIONAL

Home Page           Thumbnail       Screen          Full screen

    1 month         275.00          300.00          325.00
    6 months        375             400             425
    1 year          475             500             525
    5 years         675             700             725
    10 years        1075            1100            1125

Secondary Page      Thumbnail       Screen          Full screen

    1 month         200.00          225.00          250.00
    6 months        300             325             350
    1 year          400             425             450
    5 years         600             625             650
    10 years        1000            1025            1050


==> MUSEUM

Home Page           Thumbnail       Screen          Full screen

    1 month         125.00          150.00          175.00
    6 months        225             250             275
    1 year          325             350             375
    5 years         525             550             575
    10 years        925             950             975

Secondary Page      Thumbnail       Screen          Full screen

    1 month         50.00           75.00           100.00
    6 months        150             175             200
    1 year          250             275             300
    5 years         450             475             500
    10 years        850             875             900


==>> EDUCATIONAL COMMERCIAL


Home Page           Thumbnail       Screen          Full screen

    1 month         125.00          150.00          175.00
    6 months        225             250             275
    1 year          325             350             375
    5 years         525             550             575
    10 years        925             950             975

Secondary Page      Thumbnail       Screen          Full screen

    1 month         50.00           75.00           100.00
    6 months        150             175             200
    1 year          250             275             300
    5 years         450             475             500
    10 years        850             875             900


==>> EDUCATIONAL COMMERCIAL, SUBSCRIPTION BASED,
     PASSWORD PROTECTED Up to 5000 Subscriptions

Home Page           Thumbnail       Screen          Full screen

    1 month         100.00          125.00          150.00
    6 months        200             225             250
    1 year          300             325             350
    5 years         500             525             550
    10 years        900             925             950

Secondary Page      Thumbnail       Screen          Full screen

    1 month         50.00           75.00           100.00
    6 months        50              75              100
    1 year          150             175             200
    5 years         350             375             400
    10 years        750             775             800


==>> EDUCATIONAL COMMERCIAL, SUBSCRIPTION BASED,
     PASSWORD PROTECTED Up to 10,000 Subscriptions

Home Page           Thumbnail       Screen          Full screen

    1 month         125.00          150.00          175.00
    6 months        225             250             275
    1 year          325             350             375
    5 years         525             550             575
    10 years        925             950             975

Secondary Page      Thumbnail       Screen          Full screen

    1 month         50.00           75.00           100.00
    6 months        150             175             200
    1 year          250             275             300
    5 years         450             475             500
    10 years        850             875             900


==>> EDUCATIONAL COMMERCIAL, SUBSCRIPTION BASED,
     PASSWORD PROTECTED Up to 50,000 Subscriptions

Home Page           Thumbnail       Screen          Full screen

    1 month         150.00          175.00          200.00
    6 months        250             275             300
    1 year          350             375             400
    5 years         550             575             600
    10 years        950             975             1000

Secondary Page      Thumbnail       Screen          Full screen

    1 month         75.00           100.00          125.00
    6 months        175             200             225
    1 year          275             300             325
    5 years         475             500             525
    10 years        875             900             925


==>> EDUCATIONAL COMMERCIAL, SUBSCRIPTION BASED,
     PASSWORD PROTECTED Up to 100,000 Subscriptions

Home Page           Thumbnail       Screen          Full screen

    1 month         175.00          200.00          225.00
    6 months        275             300             325
    1 year          375             400             425
    5 years         575             600             625
    10 years        975             1000            1025

Secondary Page      Thumbnail       Screen          Full screen

    1 month         100.00          125.00          150.00
    6 months        200             225             250
    1 year          300             325             350
    5 years         500             525             550
    10 years        900             925             950


==>> EDUCATIONAL COMMERCIAL, SUBSCRIPTION BASED,
     PASSWORD PROTECTED Up to 200,000 Subscriptions

Home Page           Thumbnail       Screen          Full screen

    1 month         200.00          225.00          250.00
    6 months        300             325             350
    1 year          400             425             450
    5 years         600             625             650
    10 years        1000            1025            1050

Secondary Page      Thumbnail       Screen          Full screen

    1 month         125.00          150.00          175.00
    6 months        225             250             275
    1 year          325             350             375
    5 years         525             550             575
    10 years        925             950             975


==>> EDUCATIONAL COMMERCIAL, SUBSCRIPTION BASED,
     PASSWORD PROTECTED Over 200,000 Subscriptions

Home Page           Thumbnail       Screen          Full screen

    1 month         225.00          250.00          275.00
    6 months        325             350             375
    1 year          425             450             475
    5 years         625             650             675
    10 years        1025            1050            1075

Secondary Page      Thumbnail       Screen          Full screen

    1 month         150.00          175.00          200.00
    6 months        250             275             300
    1 year          350             375             400
    5 years         550             575             600
    10 years        950             975             1000


....

==>> EDUCATIONAL NON-PROFIT

Home Page           Thumbnail       Screen          Full screen

    1 month         100.00          125.00          150.00
    6 months        200             225             250
    1 year          300             325             350
    5 years         500             525             550
    10 years        900             925             950

Secondary Page      Thumbnail       Screen          Full screen

    1 month         50.00           75.00           100.00
    6 months        50              75              100
    1 year          150             175             200
    5 years         350             375             400
    10 years        750             775             800


==>> NON-PROFIT

Home Page           Thumbnail       Screen          Full screen

    1 month         100.00          125.00          150.00
    6 months        200             225             250
    1 year          300             325             350
    5 years         500             525             550
    10 years        900             925             950

Secondary Page      Thumbnail       Screen          Full screen

    1 month         50.00           75.00           100.00
    6 months        50              75              100
    1 year          150             175             200
    5 years         350             375             400
    10 years        750             775             800


==>>  P E R S O N A L

Home Page           Thumbnail       Screen          Full screen

    1 month         100.00          125.00          150.00
    6 months        200             225             250
    1 year          300             325             350
    5 years         500             525             550
    10 years        900             925             950

Secondary Page      Thumbnail       Screen          Full screen

    1 month         50.00           75.00           100.00
    6 months        50              75              100
    1 year          150             175             200
    5 years         350             375             400
    10 years        750             775             800

....

Please Note:
Prices for some electronic usage is determined on a case-by-case basis.
Fees are dependent on the specifics of the project.

* FEES PER IMAGE *  can range from $125 to $500 depending
                    on the pricing factors.

Fees depend on several factors, including:
...

     The nature of the project (if it is commercial,
    promotional, editorial, educational, non-profit, etc).

     The rights needed for the project (print run, distribution,
    and number of languages).

      Exactly how the image will be used (navigational button,
    design element, editorial/illustration, streaming video,
    animation, etc).

     The amount of times the image will appear in the project
    (different pages, thumbnail click to larger view, etc).

</internet_pricing_guide>

******* (quote from Winston Churchill on NewsScan's Flash Card)

"Kites rise highest against the wind---not with it."


----- End forwarded message -----
#  distributed via <nettime>: no commercial use without permission
#  <nettime> is a moderated mailing list for net criticism,
#  collaborative text filtering and cultural politics of the nets
#  more info: majordomo {AT} bbs.thing.net and "info nettime-l" in the msg body
#  archive: http://www.nettime.org contact: nettime {AT} bbs.thing.net