Quim Gil on 11 Apr 2001 00:44:38 -0000 |
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<nettime> Parties to play the media game in elections |
Just a thought. Coordinated parties created in different countries sharing a common objective: to take advantage of the media impact in the the elections to air reasoning and debates around global-glocal issues avoided by the political agendas. They make an extensive use of communication and marketing skills to play the media game and they refuse explicitly to support any political party before and after the elections. They are not trying to obtain votes, they are not trying to win, they simply use any free mass media time/space ovailable during the election's campaign to spread across the society issues and reasoning that usually mainly stay in clustered or specialized environments. They would be basically integrated by antiWTO-alike groups that are not interested in stepping to the political arena by their own. Plus media activists, artists, researchers and basically any individual wanting to take part in a socio-political adventure. To define an ideological common ground, the main objectives, the main targets and a communication & marketing campaign takes a lot of time and networking, but not necessarily too much money. The Internet combined with the networks of the physical groups and associations may get a good impact just recycling and squeezing existing resources. Parties spend huge amounts of money not to spread a message once but to spread it thousand times on every citizen's mind through advertising in the media, billboards, merchandising, big events. The more general the elections are, the more sensitive the citizens might be. There are several national elections to learn, train and have some fun before trying to play an interesting media game in the multinational elections of the European Union on 2004. Does it make sense? Are there individuals/collectives working in similar directions? Thank you in advance for any information. Quim Gil # distributed via <nettime>: no commercial use without permission # <nettime> is a moderated mailing list for net criticism, # collaborative text filtering and cultural politics of the nets # more info: majordomo@bbs.thing.net and "info nettime-l" in the msg body # archive: http://www.nettime.org contact: nettime@bbs.thing.net