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<nettime> EXGAE changes its name to La EX
Simona Levi on Wed, 1 Dec 2010 07:35:27 +0100 (CET)


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<nettime> EXGAE changes its name to La EX


http://la-ex.net/exgae-changed-name*

Don't get FaXtidious, if you find them a bit biaXed, eXtricate yourself *

* EXGAE CHANGES ITS NAME
*

*http://www.youtube.com/watch?v=5B0pSvc-viw
*

e*X*asperated with e*X*gae, they (the SGAE, main royalties management 
society in Spain) issued an official fax on August 2nd, 2010, demanding our 
eXtinction within a maXimum period of seven days. Failure to meet this 
demand, they went on, would lead to a lawsuit being filed against us for 
infringement of trademark and patent law, unfair competition, damage to 
their image and honour and a few more things they had up their sleeve. The 
eXplosive reaction that flooded the Internet in our support, led the SGAE's 
legal department to contact us eXtrajudicially (that is, by phone), 
declaring themselves eXcited by the possibility of entering into dialogue. 
At that eXact moment, we realized the eXtraordinary collective value of the 
voiceless velar plosive "K" ;-) This eXtravagant situation allowed us to 
eXtrapolate innovative pros and cons of possible counter-strategies:

A) Face a series of lawsuits initiated against us by the SGAE for 
trademarks, patents, and everything-else, which could eXtend over several 
years, and turn out to be eXtraordinarily costly in terms of time, money and 
energy.This would ultimately achieve zero benefits for the community: at 
best we would end up with the same thing that we have now, and the 
eXhibition of a name... This strategy would favour the objectives of the 
SGAE and our alienation would be ineXcusable.

B) Take advantage of the situation as an opportunity to make demands that 
could turn out to be a Xpectacular boost for some of the battles that so 
many people have been engaged in for so long, in which EXGAE tries to do our 
bit.Clearly, the benefits to be gained from opening up a new landscape are 
eXceedingly greater than the arguable benefits of featuring in newspaper 
headlines as victims of such an eXcentric and eXtemporaneous lawsuit.The 
answer was obvious.

Take Advantage of the change of attitude to give an Xpectacular boost to 
some of the battles that so many people have been engaged in for so long, in 
which EXGAE tries to do our bit.

Clearly, the benefits to be gained from opening up a new landscape are 
eXceedingly greater than the arguable benefits of featuring in newspaper 
headlines as victims of such an eXcentric and eXtemporaneous lawsuit. The 
answer was obvious.

*So:EXGAE will change its nameand The SGAE eXcludes any intention to sue, 
getting engaged to eXplain at length in a dialogue thatwill take place 
during Spring 2011, about an historic demand of civil society: free licences 
for members, non-members and users. *

 E*X*GAE believes in focusing once again on what civil society has been 
 demanding during many yearsandcontribute to community participation, 
acceleratingthe inevitable change, which will go viral internationally.

We can change, and we are still here. What about them... can they 
change?eXcuses will no longer do. All of us together will make this come 
true.

We thank everybody who offered to sacrifice their money and efforts in an 
eXhausting lawsuit with no guarantee of suXess.

 As the Net itself has suggested, we are better off saving these resources 
 and investing them in the defense of the rights of authors and citizens, the 
defense of the Internet, and to strike blows against the Sinde Law in Spain.

We are now entering on Xtand-by mode for two months to prepare everything.*
*

*More details on our decision here:
http://la-ex.net/questions-posed-by-the-devil*

How can you contact us from now on?

Very easy:

*eX, as always*

*eX the same*

*EX keeps the best part of EXGAE.*

*The eX in Multiply*

*The eX in For all audiences*

*The eX in Art and Partake*

 Call us

*La EX*

*http://la-ex.net/english*

 For more information, clarification or any question about this change and 
 about everything else:

contact {AT} La-EX.net



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