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<nettime> evidence of some "things"
John Hopkins on Fri, 2 May 2014 07:51:50 +0200 (CEST)


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<nettime> evidence of some "things"


"In collaboration with global creative agency TKM9, CCA* the company used interactive digital signage installed on beverage coolers to collect data on sales and consumer interaction, and share content with customers at the point of sale – such as discount offers and weather reports. With the device, CCA is also able to draw consumers into an interactive multimedia and social-media experience, via the coolers and the consumers’ own devices, offering games, contests, Facebook posts and more."

“Interacting with the coolers using touch, gestures and their own mobile phones gives customers a unique experience that has been proven to increase sales and brand loyalty,” says Hodgens. “For example, after snapping a photo of themselves with the cooler’s integrated webcam, they can use a built-in app to change their appearance with different hairstyles and outfits, set the image to music, and then share it through Facebook.”

* http://en.wikipedia.org/wiki/Coca-Cola_Amatil

from : http://tinyurl.com/mx8mjbg

Sounds like the populace is entirely subjugated ...

from Whiskey Row
jh
--
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Dr. John Hopkins, BSc, MFA, PhD
photographer, media artist, systems analyst
http://tech-no-mad.net/blog/
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