<nettime> evidence of some "things"

[John Hopkins <jhopkins@neoscenes.net>]

"In collaboration with global creative agency TKM9, CCA* the company used 
interactive digital signage installed on beverage coolers to collect data on 
sales and consumer interaction, and share content with customers at the point of 
sale – such as discount offers and weather reports. With the device, CCA is also 
able to draw consumers into an interactive multimedia and social-media 
experience, via the coolers and the consumers’ own devices, offering games, 
contests, Facebook posts and more."

“Interacting with the coolers using touch, gestures and their own mobile phones 
gives customers a unique experience that has been proven to increase sales and 
brand loyalty,” says Hodgens. “For example, after snapping a photo of themselves 
with the cooler’s integrated webcam, they can use a built-in app to change their 
appearance with different hairstyles and outfits, set the image to music, and 
then share it through Facebook.”

* http://en.wikipedia.org/wiki/Coca-Cola_Amatil

from : http://tinyurl.com/mx8mjbg

Sounds like the populace is entirely subjugated ...

from Whiskey Row
jh
--
++++++++++++++++++++++++++++++++++++++++++++++++++
Dr. John Hopkins, BSc, MFA, PhD
photographer, media artist, systems analyst
http://tech-no-mad.net/blog/
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