<nettime> Copyright Is Over – If You Want It

[nettime's avid reader <nettime@kein.org>]

By Kenneth Goldsmith, New York | July 15, 2014

http://www.billboard.com/biz/articles/news/legal-and-management/6157548/copyright-is-over-if-you-want-it-guest-post

Christian Marclay's massively popular artwork "The Clock" is comprised
of thousands of preexisting film clips strung together into a 24-hour
minute-by-minute cycle. It's been widely celebrated, attended by
crowds around the globe. Critical praise has been heaped upon it: The
New York Times hailed the piece as the ultimate work of appropriation
art, and it dovetails with memes like supercuts [1] ("fast-paced
montages of short video clips that obsessively isolate a single
element from its source, usually a word, phrase, or cliché from film
and TV"). So far, so good: a massively popular work constructed
in the style of broad-based web trends, which is also acclaimed,
valorized, funded, exhibited, and collected by the most powerful art
world institutions. And yet, the elephant in the room is copyright:
few have mentioned that Marclay hasn't cleared any permissions with
Hollywood for his work. "Technically it's illegal,” Marclay said in
The Economist, “but most would consider it fair use.”

The Clock is an expensive, limited edition work of art — one sold in
2011 for nearly a half a million dollars; in 2012, he made six more
copies available to institutions — born of free-culture frisson.

He's breaking copyright and nobody — not the art collectors, nor the
museumgoers, nor the MPAA — seems to care.

In an interview with The New Yorker [2], Marclay explained his idea
of copyright: "If you make something good and interesting and not
ridiculing someone or being offensive, the creators of the original
material will like it." It's something he's stood by for the past
three decades as he's woven a career out of sampling, appropriation,
and remixing. In spite of Marclay's success, he hasn't given up on
free culture. On any given night for a few bucks, you can hear Marclay
perform improvised turntable music with the likes of John Zorn and
Thurston Moore. Or you can pick up one of his many CDs (many of which
are floating around for free on file-sharing), which feature — again,
unpermissioned — cut-ups of big money recordings by Maria Callas or
Jimi Hendrix. No one's ever told him to knock it off or come after him
for sampling royalties.

Artists like Marclay and Girl Talk (who also hasn't cleared any
samples to date) treat preexisting materials respectfully and
creatively, carving out a unique cultural milieu where commercial
and free cultures co-exist. The highly regarded young video artist
Ryan Trecartin releases his works on Vimeo for free, while selling
identical (but signed) editions in commercial galleries. Yet his
market thrives. Similarly, Wade Guyton, who makes paintings shot
out of ink-jet printers, tried to tank his own market this spring
by pumping out a studio full of identical paintings made from the
same computer file as the "original" that was going up for auction
at Christie's. It didn't work. The painting, which was estimated to
sell for $2.5 million to $3.5 million, ending up selling for $3.525
million. Messing with the market — the purposeful confusion between
originals and copies — have been part and parcel of the art world ever
since Marcel Duchamp bought a urinal from a hardware store, put it on
a pedestal, and called it art. For the past one hundred years in the
art world, nobody thinks twice about calling something theirs that
isn't.

These are the children of Andy Warhol, who was never sued by
Campbell's for copyright infringement. But back in those days,
artists were free to sample. Marclay's turntablist practice was
hinged upon the availability of shared resources. It wasn't until the
rap explosion of the early '90s that rightsholders began to see the
monetization potential in licensing preexisting cultural materials, an
attitude which went into overdrive in the digital age.

In spite of that, artists continue to gleefully flout the law. A few
years ago, the appropriation artist Richard Prince — who was sued
for his use of a photographer's images (he ended up settling out of
court) — took one of America's most valuable literary properties, "The
Catcher in the Rye," and has made drop-dead word-for-word facsimiles
of the first edition. Everywhere Salinger's name appeared, Prince
substituted his. He sells a signed copy bearing the signature of
"Richard Prince" for whatever Salinger's signed first edition is
going for that day. He's yet to be bothered by the Salinger estate.
The Prince edition — long sold-out — was going for about $500, but
occasionally, you can find him hawking the book on the sidewalk in
front of Central Park — dozens of copies spread out on a blanket — for
$40 each.

Call it street cred, but artists rarely adhere to one economy. For
the past eighteen years, I've been running UbuWeb, the largest site
on the web for free distribution of avant-garde works by the usual
suspects like Marcel Duchamp, John Cage, William S. Burroughs and
Gertrude Stein, sat alongside pop stars who dip into the experimental
side of things. For instance, we host a 1973 poetry reading of Patti
Smith, where she recites the lyrics to "Gloria" accompanied by a wall
of white-noise feedback, two years before "Horses" was released;
or a series of recordings by Caetano Veloso performing musical
interpretations of experimental Brazilian concrete poems; or an
unreleased album of ambient cues and themes from Brian Eno, pressed
as a promo-only CD for The Standard Music Library, which sounds like
any number of commercial releases by him; or Mick Jagger's 1969 Moog
synthesizer soundtrack to Kenneth Anger's film "Invocation of My Demon
Brother," with the audio ripped from a wobbly VHS copy to an MP3 file.

We didn't ask for permission to host them, yet no lawyers have
contacted us asking us to take them down.

If we had to ask for permission, we wouldn't exist. Taking a cue from
Marclay, we assume that if we contextualize the works respectfully,
artists will appreciate it, and they'll be okay with it. For nearly
two decades, that's been the case.

UbuWeb doesn't touch money. We don't take money and we don't sell
anything. The site is entirely run by volunteers; our servers and
bandwidth are donated to us by an art school in Mexico City. Without
any institutional backing, we've managed to host several terabytes of
materials of nearly 5000 artists and 75,000 cultural artifacts. The
primary source material that UbuWeb has on the site dwarfs what, say,
MoMA has on its site — only because MoMA has to go by the standard
copyright playbook. If anything goes up on their site, they've got to
clear permissions. UbuWeb simply puts things up.

As a result, on our Twitter feed, we've been able to make some
outrageous claims like, "If it isn't free, it doesn't exist," or
"Copyright is over. If you want it," and actually mean it.

A few years ago, I came close to shuttering UbuWeb, figuring that
MP3 sharity blogs were doing as good a job as we were. And then came
the Megaupload meltdown and the dismantling of that ecosystem. Boy,
am I glad we stayed the course and controlled our own servers. A
favorite UbuWeb hashtag is #donttrustthecloud. Use it, abuse it, but
don't count on it. As we recently saw with Soundcloud and continue to
see with YouTube, what appears to be free is not free at all but is
heavily monitored and controlled properties.

We hear again and again that the web is becoming a less-free place,
that it is being monopolized by a few corporate entities and that
it'll soon be more like TV than like the web we once knew. And it's
true, which is why these patches of resistance are more important than
ever. Call them arty, marginal bubbles, but places like UbuWeb, WFMU,
PennSound, aaaaarg and Monoskop serve as reminders that the web still
is — and still can be — free.

---

Kenneth Goldsmith is the author of eleven books of poetry and founding
editor of the online archive UbuWeb (ubu.com). In 2013, he was named as
the inaugural Poet Laureate of The Museum of Modern Art in New York.

[1] http://supercut.org/
[2]
http://www.newyorker.com/reporting/2012/03/12/120312fa_fact_zalewski?currentPage=all




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