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Re: <nettime> Ad Fraud: $5M A Day By Faking 300M Video Views
Morlock Elloi on Sun, 25 Dec 2016 06:44:28 +0100 (CET)


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Re: <nettime> Ad Fraud: $5M A Day By Faking 300M Video Views


Fascinating.

There were previous attempts to monetize own attention-time by sharing the ad income between content providers and victims themselves, but it never worked because the opt-in/on-boarding was complex, and payments were expensive in the absence of efficient micropayment systems.

The willing bot network technology, where it is technically impossible to remotely distinguish human attention from automata, may turn the whole Internet business/influence/big data model upside down.

Instead on wasting money on anti-virus software and ad blockers, people could monetize their own internet/mobile connections by intentionally installing bots/AI and auctioning for getting hit by ads, or tweeting support (with premiums for using verified real names.) The money is unlikely to come from those paying for ads (as they would avoid ad networks that participate in this,) but it may come from competition, commercial or political. Such adversaries would pay to create misleading data - interest in product, support for ideology, candidate, etc.

We are already seeing willing manual 'bots', party zealots, who intensely promote politics, issues and candidates, often for direct remuneration. It seems we're close to the moment where AI, network technologies and payment systems will enable presently passive targets to participate in the ad/big data/campaign economy.

While it may sound preposterous today that people will massively rent out their (real or fake) Facebook/Twitter/LinkedIn credentials, to be used from their own home/mobile devices, impossible to distinguish from the 'genuine' use, some will. It is a small step from being cool with no privacy to outright renting out one's persona (if you have any doubts, check out the booming business of live porn sites - in 1990s we had one JenniCam, now there are tens of thousands, and there is one in your block.)

The questions are: what is the critical mass to kill the concept of online presence, and how long it will take. The rest are technical problems, and those get solved. The Internet may, once again, route around the damage.


On 12/22/16, 5:12, nettime's failing bot net wrote:

[looks like the most promising digital business model in years.]

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