[nettime-lat] TRANSMEDIA2002

["antibiotico 0 1" <antibiotico01 {AT} hotmail.com>]

TRANSMEDIA2002
15 SECONDS OF FAME
ART ON A VIDEO BILLBOARD

http://www.year01.com/transmedia2002

10.24.02 - 11.15.02,  24/7 broadcast
RoadSide TV video billboard - Yonge/Isabella,  Toronto
opening launch: October 24  {AT} 7pm - Brownstone Bar, 603 Yonge Street
programmed by Year Zero One

"In the future everyone will be famous for 15 minutes" - Andy Warhol


Fame is elusive, transitory, expensive and always in your face. In our 
expedient and saturated media culture, is Warhols 15 minutes too long? Year 
Zero One, a Toronto based on-line artist run network, presents TRANSMEDIA 
2002 - FIFTEEN SECONDS OF FAME, a three week site-specific exhibition of 12 
media artists from Canada, Mexico, USA and England. The bi-annual exhibition 
will debut October 24  {AT} 7 pm on RoadSide TV's large video billboard at Yonge 
and Isabella in downtown Toronto. During the course of the show, which runs 
from October 24 to November 15th, fifteen second media artworks will appear 
every 2 minutes, 24 hours a day, 7 days a week. Featured in this year's 
exhibition are works that range from an ad for "Celibritoy" to an 
allegorical bio tech nano-opera.

Art on Video Billboards

Year Zero One first introduced video art to a public audience by utilising a 
large advertising billboard in Toronto in an event called Transmedia 2000.  
It was the first of its kind in Canada and set a new standard by which 
public art, in the age of outdoor digital technology could be viewed. Like 
conventional advertising, which loops endlessly in compressed time slots, 
the artists in TRANSMEDIA 2002 were faced with the challenge of expressing 
their vision in a standard 15 second ad segment. The works in TRANSMEDIA 
2002 hyphenate our daily experience, momentarily transporting viewers from 
their usual activities to consider art as part of daily life. The video 
billboard displaying this year's TRANSMEDIA 2002 was generously donated by 
RoadSideTV.

The Art

AMBER - Ricardo Rendon,  Mexico
The idea of a virtual body - the perfect commodity of the post-industrial 
age.  Like any other electronic information, this body guarantees your 
complete satisfaction. Thousands of pornographic images represents any kind 
of body; cheaply produced and easily distributed. The virtual pornography is 
free of infection, without any kind of physical and emotional risk. No 
possibility of physical contact other than the keyboard or the mouse click. 
Virtual pornography is an intimate exercise of fantastic imagination and 
introspection. All that we save on our hard drives surely represents an 
image of ourselves.

BUS STOP - Maris Mezulis,  Canada
How long will this salaryman wait for the bus?

CELEBRITOY - Alistair Gentry,  UK
Celebritoy represents the advertising industry’s logical (or illogical) next 
step. It’s an advertisement for a product that exists but is not directly 
purchasable.

15 SECOND BLOWJOB - Michael Alstad,  Canada
Andy Warhol created the seminal film Blow Job in 1964, the year I was born.  
He extended the duration of his early silent works by having them projected 
at a slower rate than what it was originally shot at (16 frames per second 
instead of 24).  For Transmedia 2002 I had to speed things up a bit, the 35 
minute Blow Job has been condensed into 15 seconds - the duration of a 
standard video billboard ad slot.

THE HUB - Jason Bader,  USA
The Hub is a metaphorical video artwork relating to the idea of how a hub 
works in a networking environment to how an intersection works in a physical 
environment. This is the second version of this work, reducing the original 
3 minutes to 15 seconds. The image captured within this work is one of the 
busiest intersections in Los Angeles and America. The video shows the 
activity (or absence thereof) of Los Angeles at 4:15 AM. The viewer then 
gets a glimpse into 5 different times during the day to see the massive 
contrast of activity at that intersection.

LIVE IN INFAMY - Jillian McDonald,  Canada
One year after the WTC was attacked, there has been a spotlight on official 
memorials: TV network executives have promised to exercise caution in their 
use of alarming images, already burned into the collective memory. This 
detail of the falling buildings I saw without leaving my Brooklyn doorstep 
is covered with poppies - living memorials at once fragile, ephemeral, and 
alive.

LIPSERVICE - David Jhave Johnston, Canada
All human life arises from a mysterious ocean of swirling energy, immersed 
in time so vast it's beyond comprehension while our multiplexed identities 
frolic onward, demanding immediate gratification, requited love and 
reciprocated desire.  Lipservice is dedicated to the coexistent paradoxes of 
fame and famine in one flesh

MISS CANADIANA - Camille Turner,  Canada
This video encapsulates highlights of the prestigious "Miss Canadiana 
Pageant" which earns an "all Canadian girl" the opportunity to make 
appearances across Canada and internationally to promote Canadian culture. 
Who will she be?

NOTE TO SELF - Michelle Kasprzak,  Canada
Note to Self is an fantastic illustration of inserting private  thoughts 
into a public space.  Imagine having the ability to transmit warnings, 
messages, and reminders to yourself via the landscape of the city.  If the 
city were a "programmable" space in such a way, this customization of the 
public environment would be both utilitarian and playful at the same time.

PARTHENOGENESIS -  Marina Zurkow,  USA
Rumi asked, "What is the heart? It is not human, and it is not imaginary." 
Parthenogenesis is an animated, allegorical nano-opera. It uses a vocabulary 
of mutated, pictographic icons to tell the story of loneliness, heartbreak, 
and renewal.  This piece was made in the aftermath of Sept. 11th with the 
hope that out of heartbreak, compassion can come.

PLAISANCE - Isabelle Hayeur,  Canada
Time appears suspended above this peaceful district of the city of 
Chicoutimi (Quebec) In this quiet world, everyone has its place under the 
sun and its sightseeing on the waterfall. Plaisance proposes a critical view 
on a rather widespread type of rural development. This short animation 
raises the question of responsibility - for our planning of space and for 
our imaginative powers. The media promotes our common taste for the 
grandiose and the landscape spectacle. When we see things in close-up, we 
can only have one point of view on them. That's why I wanted to show this 
postcard off-screen.

SWEET OR SALTY (Madonna's Poor Days) - Ana Rewakowicz,  Canada
Sweet or Salty (Madonna's Poor Days) refers to the construction of cultural 
identity in the context of stardom. In this piece, coming from personal 
experiences of being compared to Madonna, I impersonate her to examine how 
the image of a star creates a longing and a sense of endless possibilities. 
The title of the video references Madonna's line from her interview, in 
which she describes her poor days in New York when she was eating popcorn 
for dinner while watching films. She once said, "the only thing that I keep 
in the fridge is popcorn". I use this line as a pertinent example of the 
American Dream with its promotion of becoming anyone you want (a star) from 
'nothing'.

The works exhibited in TRANSMEDIA  2002, along with artist statements and 
bios, are available for viewing on-line at:
http://www.year01.com/transmedia2002

Year Zero One gratefully acknowledges their supporters who made TRANSMEDIA 
2002 possible:
The Canada Counci for the Arts, Ontario Arts Council, Toronto Arts Council 
and RoadSide TV.
 

Pubicist: Dara Rowland
Dara Rowland & Associates
675 King Street West, Suite 206
Toronto ON Canada
M5V 1M9
Telephone: 416-916-7377
Fax: 416-916-7375
dara {AT} dararowlandassociates.com
 

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
YEAR ZERO ONE is an on-line artist run centre which operates as a network 
for the dissemination of digital culture and new
media through web based exhibitions, an extensive media arts directory,  and 
the YEAR01 Forum - an electronic art journal.

http://www.year01.com
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