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[Nettime-nl] Nu uit: Battling Big Business - eveline lubbers
Eveline Lubbers on Thu, 13 Jun 2002 13:21:01 +0200 (CEST)


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[Nettime-nl] Nu uit: Battling Big Business - eveline lubbers


---graag verder verspreiden & sorry voor cross posting!---

Eindelijk uit: 

Battling Big Business,
Countering greenwash, front groups and other forms of corporate deception.
samengesteld door Eveline Lubbers - voorwoord Naomi Klein. 
(Green Books, UK)

Deel een van dit boek analyseert een breed spektrum van zg. corporate counter-strategies, 
maatregelen die grote bedrijven nemen om hun critici de wind uit de zeilen te nemen. De case-
studies varieren van relatief onschuldige PR strategien tot complete inlichtingen-operaties.
Deel twee geeft praktische adviezen voor activisten en bezorgde burgers om dit soort manipulatieve
strategien te herkennen, en laat zien hoe je daar met de nodige kreativiteit en het gebruik van
nieuwe media op kunt reageren.

Zie voor de inhoudsopgave, de introductie en het voorwoord:
http://www.evel.nl/pandora/bbb.htm

English announcement: see below.

De .nl vertaling van dit boek verschijnt deze herfst bij:

Uitgeverij Fagel
Postbus 15926
1001 NK Amsterdam
tel: 020-66761928
(http://www.fagel.nl/onder contructie)

De Engelse versie van het boek is 
-ook voor boekverkopers- te bestellen bij:

buro Jansen & Janssen
Postbus 10591
1001 EN Amsterdam
tel. 020-6123202
info {AT} burojansen.nl
http://www.burojansen.nl/bestel.htm
of
http://www.greenbooks.co.uk/bbb.htm

gr
eveline lubbers

----------------------

BATTLING BIG BUSINESS 
Countering greenwash, front groups and other forms of corporate deception
Edited by Eveline Lubbers

For the contents, the introduction and ordering information see
http://www.evel.nl/pandora/bbb.htm

Losing control in the media arena as a result of activist pressure has become a public relations
nightmare for the modern multinational enterprise. Shell’s Brent Spar fiasco is one well-known
example, when the Greenpeace campaign against sinking that former drill platform achieved its 
goals.
Monsanto’s gross underestimation of the European resistance against the introduction of genetically
engineered products is another. Today, as more companies shift to being all about brand meaning and
image, the more vulnerable they are to attacks on that image. At the same time, corporations are
becoming as powerful as governments. Battling Big Business reveals how corporate giants attempt to
control their ‘enemies’—and how groups and individuals can fight back. 

Part One of this book analyses a wide range of corporate counter-strategies, varying from 
relatively innocent PR measures to complete intelligence operations. 
Part Two offers tactical tools to help activists and concerned citizens to recognise manipulative
strategies, and shows how they may be countered by a variety of techniques which use the power of
creativity and the new media tools available. The keywords are being original, playful, unexpected,
small, fast, irresistible, but also decisive, clear—and unstoppable! 

----From the Foreword by Naomi Klein:
"Battling Big Business exposes a spirit of intolerance coursing through the corporate world: 
intolerance of criticism and dissent, as well as a deep aversion to public scrutiny and 
accountability...All around us freedoms are being taken lightly and power is being exercised with a
heavy hand. If there was ever a moment to insist on the right to vigorously challenge authority, it
is now. If there was ever a book to help us do it, this is it."

greetings from Amsterdam
evelin lubbers

Ordering information:

UK
Green Books 
224pp 
234 x 156mm 
ISBN 1-903998-14-X 
£10.95 
paul {AT} greenbooks.co.uk

US
Common Courage Press
$ 17,95
ISBN 1-56751-224-0
http://www.commoncouragepress.com
marketing {AT} commoncouragepress.com 

AU
Scribe Publications
Australia
http://www.scribepub.com.au
Autumn 2002

BATTLING BIG BUSINESS 
Countering greenwash, front groups and other forms of corporate deception
Edited by Eveline Lubbers

For the contents, the introduction and ordering information see
http://www.evel.nl/pandora/bbb.htm

Losing control in the media arena as a result of activist pressure has become a public relations
nightmare for the modern multinational enterprise. Shell’s Brent Spar fiasco is one well-known
example, when the Greenpeace campaign against sinking that former drill platform achieved its 
goals.
Monsanto’s gross underestimation of the European resistance against the introduction of genetically
engineered products is another. Today, as more companies shift to being all about brand meaning and
image, the more vulnerable they are to attacks on that image. At the same time, corporations are
becoming as powerful as governments. Battling Big Business reveals how corporate giants attempt to
control their ‘enemies’—and how groups and individuals can fight back. 

Part One of this book analyses a wide range of corporate counter-strategies, varying from 
relatively innocent PR measures to complete intelligence operations. 
Part Two offers tactical tools to help activists and concerned citizens to recognise manipulative
strategies, and shows how they may be countered by a variety of techniques which use the power of
creativity and the new media tools available. The keywords are being original, playful, unexpected,
small, fast, irresistible, but also decisive, clear—and unstoppable! 

----From the Foreword by Naomi Klein:
"Battling Big Business exposes a spirit of intolerance coursing through the corporate world: 
intolerance of criticism and dissent, as well as a deep aversion to public scrutiny and 
accountability...All around us freedoms are being taken lightly and power is being exercised with a
heavy hand. If there was ever a moment to insist on the right to vigorously challenge authority, it
is now. If there was ever a book to help us do it, this is it."

greetings from Amsterdam
evelin lubbers

Ordering information:

UK
Green Books 
224pp 
234 x 156mm 
ISBN 1-903998-14-X 
£10.95 
paul {AT} greenbooks.co.uk

US
Common Courage Press
$ 17,95
ISBN 1-56751-224-0
http://www.commoncouragepress.com
marketing {AT} commoncouragepress.com 

AU
Scribe Publications
Australia
http://www.scribepub.com.au
Autumn 2002

NL
Readers and booksellers in the Netherlands
can order the UK version via:
buro Jansen & Janssen
tel. 020-6123202
info {AT} burojansen.nl
http://www.burojansen.nl

De Nederlandse vertaling komt in oktober 2002 uit bij:
Uitgeverij Fagel
Amsterdam
tel: 020-66761928
(http://www.fagel.nl/onder contructie)




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