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[Nettime-nl] Smartclip buys Dutch start-up Moon Broadcasting
Geert Lovink on Mon, 10 May 2010 07:36:49 +0200 (CEST)

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[Nettime-nl] Smartclip buys Dutch start-up Moon Broadcasting

From: newsletters {AT} listserv.tornado-insider.com

Smartclip buys Dutch start-up Moon Broadcasting

Germany-based online video network Smartclip has acquired video advertising consultant Moon Broadcasting from The Netherlands. With the takeover of the nine-month old start-up, Smartclip adds yet another European country to its tally: it now boasts offices in Germany, France, Spain, the UK, US and the Benelux.

Moon’s founder and CEO Annemiek de Geus-Verhagen will head up Smartclip Benelux. Her office will focus on delivering online video advertising campaigns to the media, advertising and publishing industries. The former Moon team will benefit from Smartclip’s technology, industry expertise and international publisher-portfolio.

Smartclip was created two years ago. Its digital video advertising network offers advertisers a blend of ad formats, exclusive inventory including social media, partnerships and cross-publisher reporting tools. With the interactive network media planners and advertisers can repurpose professionally-shot videos created for their TV campaigns. Its technology standardizes ad specifications to ensure compatibility with embedded media players. The company monetizes the video advertising inventory for more than 400 publishers in Europe and the US. Dutch venture capitalist Van Den Ende & Deitmers invested in the company late 2008.

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