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1998.12.15. - Michael van Eeden, net.times, not swatch time

Subject: RE: net.times, not swatch time
From: "Michael van Eeden"
Date: Tue, 15 Dec 1998 15:45:51 +0100

it's even worse: there is a watch called Nettime!

http://www.swatch.com/internettime/fs_nettime.pphpl

Seriously, Isn't this a bit over the top? It is a very smart marketing ploy, but I don't see any way to take this seriously. Clearly they just _paid_ CNN to put internet-time on their homepage. As the smallest unit of time in swatch internet time is about 1.5 minute, and it is based on the BMT (Biel Mean Time), it is nothing more than a good joke. What if this had been a project of one of the net.artists? Would it still have been as suspicious?

Michael