|Calin Dan on Sun, 24 Jun 2012 12:33:46 +0200 (CEST)|
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|Re: <nettime> Fwd: The .art TLD again: E-Flux are solicitingsupport for their bid|
Geert, e-flux's commercial agenda is clear, and consistent with its fast trajectory from a free announcements list targeting the art "community" to a world-wide distributed art-events information service charging substantial fees per announcement. If anything, e-flux is/will be interesting for cultural anthropology as a study case illustrating how business oriented practices can be validated as politically correct cultural initiatives under the label of cool. e-flux managed to build itself around a small group of celebrities surfing between highly paid jobs, on one side, and an agenda of - again - politically correct issues, on the other side. This continuous double meaning/double goal strategy makes both e-flux and its core partners symbolically part to the on going confusion (strategically fed by both corporate and government players) between business acumen and social concern, between cultural value and compulsory public success. If my memory works right, e-flux came of the first ideologically coherent manifestation of this cocktail: the "art relationel", put in theoretical form by Nicolas Bouriaud somewhere in the early 90s. While the lucrative aspect of culture remains a fascinating subject, and while the e-flux list is basically an ok instrument for circulating information, the continuous feeling of a subsidiary agenda makes one feel uncomfortable. I am not a prophet, but this move towards genuine commercial control over TDLs equals a disambiguation that might damage the pristine facade of e-flux to date. I also sense it will be a flopped move, since - really - who cares to acquire an .art name, unless there will be a global art government that will decide that this is the only way to go.----- Original Message ----- From: "Geert Lovink" <email@example.com>
To: <firstname.lastname@example.org> Sent: Friday, June 22, 2012 5:30 PMSubject: Re: <nettime> Fwd: The .art TLD again: E-Flux are solicitingsupport for their bid
Yes, this is all important but also local in a way. Art is an English word. So why not discuss .kunst? .amsterdam is clearly local. It was in fact bought by the city government, in fact to make money with this new gained symbolic monopoly.
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