tm on Tue, 8 Apr 1997 02:32:13 +0200 (MET DST)


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<nettime> Define Field



TESCO
|||||                          A N N O U N C I N G



                 Tescos Clubcard / Personal Data Fairy Database



       Define Field:"This information is free as long as you fill in the form"


              Name:(Tescos clubcard is a reward scheme for Net surfers. Earn
              rewards when you surf)

              Date Of Birth:(Personal Data Fairy is a dysfunctional database)

              Clubcard No.: (Your clubcard has a PIN. Each  Tescos
              transaction is recorded, encoded and added to the PDF database)

              Occupation: (Marketing is now a process of
              relationship-building. It allows you to participate in
              constructing the advertising message aimed personally at you)

              Sex: (Your desire for publicity and privacy at the same time
              induces a compulsion to create pseudonyms and alter egos)

              Address: (As a clubcard member you are entitled to engage in
              dialogue with Tescos and other members of the club)

              Tel No: (The emphasis on  personalised  communication makes
you
              feel special)

              Occupation: (Your multiple database identities are a
              commodity form. There is no room for ambiguity: define field)

              Size: (There is a large margin for error and falsification which
              is reproducible)


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                                       PDF
                                     Tescos

                           www.irational.org/tm/tescos

    TESCOS SPRING SALE NOW ON AT >>>BACKSPACE<<< CLINK ST WINCHESTER WHARF
LONDON

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                            be  your  own  propagandist






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