Eric Kluitenberg on Wed, 17 Mar 2010 14:10:20 +0100 (CET)

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[Nettime-nl] Morgenavond het grote City Branding debat in De Balie

beste nettime-nl'ers,

Morgenavond, één van de highlights van het ElectroSmog festival - het grote City Branding debat met bijdragen vanuit Amsterdam, Madrid en New York.

Over de stad als product, de vraag of city branding en promotie-campagnes een onvermijdelijk euvel zijn en de creatieve strategieën om campagnes te ontwikkelen en de opties om die vervolgens weer tegen zichzelf te keren (re-branding the city).

Locatie: De Balie
Entree: vrij
Aanvang: 21.00 uur

Of volg het debat live via:

vriendelijke groet,


To Brand or not to Brand: The ElectroSmog city & country branding debate

Discussion hosts: Merijn Oudenampsen & Ana Méndez
21.00 – 23.00 CET (GMT+1)
Venues: De Balie, Amsterdam / Eyebeam, New York / Medialab Prado Madrid

Branding strategies are the object of extensive critical research, mostly from the area of urban sociology. This research tries to figure out how such large scale urban and regional product-packaging strategies are affecting local economic structures, land and real-estate, local tax provisions, social housing, traffic flows, and other conditions that have an immediate impact on the daily life of residents.

In this debate, designers, artists, activists, architects and sociologists will look at the relation between branding and sustainability. City branding – or nation branding – attempts to hook up a location to the international flow of tourists, goods, workers and capital. It makes a lot of sense from a short term economic point of view. From the point of view of sustainability, however, these branding strategies are highly questionable. They add to the problematic of hypermobility that is under discussion in the Electrosmog festival.

In a broader sense the critique of city branding addresses the question of whether it is a good idea to profile places as products in an international market instead of living environments for their inhabitants. On the other hand, one could ask, whether cities and regions are economically viable at all without effective branding and promotion strategies. Are there alternative branding strategies?

Contributions by:

Daniel van der Velden, designer and writer, Meta-haven, Brussels / Amsterdam
Beka Economopoulos, Not An Alternative, New York
Jason Jones, Not An Alternative, New York
Ana Méndez, Observatorio Metropolitano, Madrid
Isidro López, Observatorio Metropolitano, Madrid
Eva Ramos López, Town Planning and Housing Area, Madrid City Council
Merijn Oudenampsen, Amsterdam
Essay: On Dog Shit and Open Source Urbanism
Moderator in Amsterdam: Aik Kramer

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