|Florian Cramer on Thu, 18 Mar 2010 18:40:25 +0100 (CET)|
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Conference announcement: viralcommunication.nl Advertising and marketing are the true operating systems and economic forces behind the seemingly free "Web 2.0". Nevertheless, the 'social media' shifts from one-to-many, top-down mass communication models to interpersonal exchange may impact their industries in the same way in which the music industry had been hit by the mp3 revolution. Social media advertising and viral marketing tap into virtually every issue of contemporary media professions and communication culture. Yet it remains to be seen - and discussed during this conference - whether growing concerns over privacy and control are already reversing the trend. The first day of the conference will focus on social media and marketing, the second on viral media cultures from William S. Burroughs to 4chan. --- Monday, April 12th: Social media as marketing media - is the trend turning, and in which direction? Public day conference, Piet Zwart Institute, Mauritsstraat 36, 3012 CJ Rotterdam (participation is free and open for everyone.) 11:00 Florian Cramer (Piet Zwart Institute) and Marc Schwieger (Undschwieger, previously creative director and partner Scholz & Friends, Hamburg): Welcome and introduction: Advertising, the operating system behind "Web 2.0''; how the advertising industry still risks suffering the fate of the music industry 11:30 Darija Medic, artist and student Piet Zwart Institute, The `us' in virus: H1N1 as a social network 11:35 Thomas Knuewer (journalist, blogger and consultant on social media and marketing, Germany): Why the web brings back the mom and pop store 12:10 Nicole Sanberg (Creative Director IN10, Rotterdam) [to be confirmed]: Social media as marketing media: perspectives and limitations [title subject to change] 12:40 Eddy Salfischberger, 105, perspectives of social media marketing 13:30 Winanda Hendriks, startup presentation prfum.com 13:35 Discussion roundtable Thomas Knuewer, Marc Schwieger, Nicole Sanberg, Eddy Salfischberger Winanda Hendriks & public 14:00 lunch break 15:00 Marc Schwieger: Presentation Loritan, a social marketing platform, and preliminary results of the research project with WdKA advertising students 15:30 Gordan Savicic (artist and programmer, MODDR_labs / WORM, Rotterdam, tutor Piet Zwart Institute: The Web 2.0 Suicide Machine as a meme threatening Facebook 16:00 N.N., social media marketing for political parties 16:30-17:00 Roundtable and wrap-up discussion with speakers and audience Professional evening session, Teldesign, Blaak 512, 3011 TA Rotterdam (Registration required, E-mail to: Leslie Robbins [L.J.Drost-Robbins-at-hro.nl]. Participation fee: EUR 50/one evening, EUR 80/both evenings, discount for members of non-profit organizations: EUR 30/one evening, EUR 50/both evenings.) 19:30 Short summary presentations by Marc Schwieger, Nicole Sanberg, Eddy Salfischberger, Thomas Knuewer (video), Winanda Hendriks, Gordan Savicic, Darija Medic, Florian Cramer 20:40 Discussion roundtable among all participants: Will social media change marketing like mp3 changed the music industry? Or are we already witnessing the end of a hype? ---------------------------------------------------------------------- Tuesday, April 13th: Viral media today Public day conference, Piet Zwart Institute, Mauritsstraat 36, 3012 CJ Rotterdam (Participation is free and open for everyone.) 11:00 Florian Cramer (Piet Zwart Institute): Viral media, from William S. Burroughs to Richard Dawkins to cultural undergrounds to contemporary marketing. 11:30 Douglas Rushkoff (media theorist and writer, author of "Media Virus" , USA, via Skype), Media Virus revisited 12:15 Bill Wasik (senior editor Harper's, USA, inventor of Flashmobs, author of the book "And then there's this" [Penguin 2009]): How stories live and die in viral culture 13:00 Public discussion 13:30 lunch break 14:30 Timo Klok: 4chan, imageboard and Internet cultural memes 15:00 ROFLCON presentation (via Skype) 15:30 Simon Pummel, Piet Zwart Institute, viral video 16:00 Thomas Zorbach, vm-people, Berlin, viral marketing beyond viral videos 16:30-17:00 Conference wrap-up panel and discussions, with Marc Schwieger, Florian Cramer and all day speakers Professional evening session, Teldesign, Blaak 512, 3011 TA Rotterdam (Registration required, E-mail to: Leslie Robbins [L.J.Drost-Robbins-at-hro.nl]. Participation fee: EUR 50/one evening, EUR 80/both evenings, discount for members of non-profit organizations: EUR 30/one evening, EUR 50/both evenings.) 19:30 Summary presentations Bill Wasik, Douglas Rushkoff (video), Timo Klok, ROFLCON, Florian Cramer, Marc Schwieger, Simon Pummell, Thomas Zorbach 20:40 Discussion roundtable among all participants: What is the significance of `viral communication' beyond subculture and viral marketing videos? Is there a relation to social media? -- Florian Cramer, Lector Master Networked Media Research programme Communication in a Digital Age Piet Zwart Institute Willem de Kooning Academy Hogeschool Rotterdam http://pzwart.wdka.nl/networked-media http://pzwart.wdka.nl/communication-in-a-digital-age ______________________________________________________ * Verspreid via nettime-nl. 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