Reinhold Grether on 27 May 2001 12:52:15 -0000


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[rohrpost] Storytelling AND Knowledge Management


Storytelling: Passport to Success in the 21st Century
<http://www.parc.xerox.com/ops/members/brown/storytelling/index.html>

"Why is there a resurgence of interest among today's business
and organizational leaders in the ancient art of storytelling at
a time when electronic communications might seem to make it
obsolete? Human beings have been communicating with each
other through storytelling since we lived in caves and sat around
campfires exchanging tales. What is new today about the art of
telling stories is the purposeful use of narrative to achieve a
practical outcome with an individual, a community, or an
organization. Four of the world's leading thinkers on knowledge
management explore how storytelling will become the key
ingredient to managing communications, education, training,
and innovation in the 21st century."

Larry Prusak, Storytelling in Organizations
<http://www.creatingthe21stcentury.org/Larry.html>
John Seely Brown, Storytelling: Scientist's Perspective
<http://www.parc.xerox.com/ops/members/brown/storytelling/JSB.html>
Steve Denning, Storytelling: The Art of the Springboard Story
<http://www.creatingthe21stcentury.org/Steve.html>
Katalina Groh, Storytelling: The Film-maker as Storyteller
<http://www.creatingthe21stcentury.org/Katalina.html>

Schoenen Sonntag, Reinhold Grether
<http://www.netzwissenschaft.de/>










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