matthew fuller on Sun, 19 Aug 2001 02:19:04 +0200 (CEST) |
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<nettime> corporate anthems site |
corporate anthems http://corporateanthems.raettig.org/ what is it? big up the corporate consultancy massive! it's a compendium of corporate cringe. it started last week as a quick and dirty page i knocked up for some friends. now we're transferring nearly a gigabyte an hour. not bad for what is essentially an html page with a few hyperlinks on it. do we class as a virulent meme yet? so what *is* it? it's corporate identity management at it's worst. relatively respectable companies who take themselves too seriously, and clearly have too much money to burn decide that what they really need is a corporate sound. usually something aspirational, to motivate the troops. unfortunately, they tend to take the whole thing just a little bit too seriously. they spend rediculous sums of money commissioning a corporate anthem. something they can play at office parties, conferences and secretly through headphones before they stride confidently into meetings. with few exceptions they eventually realise just how cringe-worthy their little tunes are, and attempt to bury them forever. they should be so lucky... http://corporateanthems.raettig.org/ # distributed via <nettime>: no commercial use without permission # <nettime> is a moderated mailing list for net criticism, # collaborative text filtering and cultural politics of the nets # more info: majordomo@bbs.thing.net and "info nettime-l" in the msg body # archive: http://www.nettime.org contact: nettime@bbs.thing.net