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<nettime> Greenpeace launches greenmyapple campaign
Geert Lovink on Fri, 26 Jan 2007 17:07:32 +0100 (CET)


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<nettime> Greenpeace launches greenmyapple campaign


(after e-waste campaigns such as http://www.e-waste.ch/ this greenpeace 
initiative, targetted at apple, seems to be the next level, focussed on 
the production, and no longer on the recycling economy and the 
management of the waste side of computer use. geert)

http://www.greenmyapple.org

We love Apple. Apple knows more about "clean" design than anybody, 
right? So why do Macs, iPods, iBooks and the rest of their product 
range contain hazardous substances that other companies have agreed to 
abandon? A cutting edge company shouldn't be cutting lives short by 
exposing children in China and India to dangerous chemicals. That's why 
we Apple fans need to demand a new, cool product: a greener Apple.

We're Greenpeace, and we want a fresh green Apple.

Right now, poison Apples full of chemicals (like toxic flame 
retardants, and polyvinyl chloride) are being sold worldwide. When 
they're tossed, they usually end up at the fingertips of children in 
China, India and other developing-world countries. They dismantle them 
for parts, and are exposed to a dangerous toxic cocktail that threatens 
their health and the environment.

You can't recycle toxic waste

If Apple doesn't drop the toxics from its products, it doesn't matter 
how good a recycling program they have. Because toxics make recycling 
more hazardous. And eventually, the toxic chemicals will be released. 
Dropping toxics makes reuse and recycling of products simplier, safer 
and cheaper.

Recycling - Apple finally came around to a limited recycling program in 
the US, but they can do better. We want them to offer a comprehensive 
take-back and recycling program worldwide. Not just in the US or where 
Apple is legally compelled to.

It's time for Apple to use clean ingredients in all of its products, 
and to provide a free take-back program to reuse and recycle its 
products wherever they are sold. That means: Remove the worst toxic 
chemicals from all their products and production lines. Offer and 
promote free "take-back" for all their products everywhere they are 
sold.

We're not asking for just "good enough." We want Apple to do that 
"amaze us" thing that Steve does at MacWorld: go beyond the minimum and 
make Apple a green leader.

Go on, be a tiger

It's not about bruising Apple's image, Apple should be an environmental 
leader. We want Apple to be at the forefront of green technology, and 
to clearly show other companies how to do it the right way. But YOU 
have to tell Apple to go green to the core -- they listen to their 
customers, not to Greenpeace.

Innovative or Conventional?

Of course Apple isn't the only company that needs to change its ways. 
But in a recent Greenpeace scorecard, Apple ranked lower than HP, Dell, 
Nokia, and Sony. For an industry innovator, Apple is falling off the 
cart while the leaders of the industry are speeding ahead.

Apple is lagging behind both Dell and HP, who have both promised to 
start removing toxic chemicals from their products. And HP and Dell 
both have much better global "take back" programs than Apple.

Start a revolution on your desktop

Enough talk - let's get going. Ready to take a bite of Green Apple? 
Join thousands of other cool Green Apple activists and take action 
today.

Still got questions? Check out the questions about the campaign and 
iPoison + iWaste for more details about the campaign and Apple's 
environmental record.

If you want to get involved, visit the iBuzz page: 
http://www.greenmyapple.org/buzz


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