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<nettime> OneAvatar {AT} Milano in Digitale
xDxD on Sun, 16 Nov 2008 16:25:24 +0100 (CET)

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<nettime> OneAvatar {AT} Milano in Digitale

OneAvatar  {AT}  Milano in Digitale

OneAvatar was shown at the third edition of the Milano in Digitale 
event. An installation featuring a 3D game in which players could shoot 
the OneAvatar character, causing electric shocks to hit the body of the 
player wearing the OneAvatar suit, creating a phisical connection 
between our physical bodies and our identities in the digital worlds.
The installation features the results of the research coming from the 
OneAvatar project: technology, emotion, identity, relational dimensions 
in the digital domains are some of the fundamental topics analyzed.
For the event a complete marketing and communication strategy was 
produced to create a fictional, but realistic and produceable, product 
to create the narrative level of the performance: the performer was 
displayed as in a shopping center showcase, with the product and the 
related gadgets available for sale. A further analysis on the evolution 
of art in the contemporary era, in its hybridization wth communication, 
marketing and ethnographical practices.

more info at:

and here:

concept and installation by
Salvatore Iaconesi [xDxD.vs.xDxD]
Oriana Persico [penelope.di.pixel]

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