<nettime> OneAvatar {AT} Milano in Digitale

[xDxD <xdxd.vs.xdxd {AT} gmail.com>]

OneAvatar  {AT}  Milano in Digitale

OneAvatar was shown at the third edition of the Milano in Digitale 
event. An installation featuring a 3D game in which players could shoot 
the OneAvatar character, causing electric shocks to hit the body of the 
player wearing the OneAvatar suit, creating a phisical connection 
between our physical bodies and our identities in the digital worlds.
The installation features the results of the research coming from the 
OneAvatar project: technology, emotion, identity, relational dimensions 
in the digital domains are some of the fundamental topics analyzed.
For the event a complete marketing and communication strategy was 
produced to create a fictional, but realistic and produceable, product 
to create the narrative level of the performance: the performer was 
displayed as in a shopping center showcase, with the product and the 
related gadgets available for sale. A further analysis on the evolution 
of art in the contemporary era, in its hybridization wth communication, 
marketing and ethnographical practices.

more info at:
http://www.artisopensource.net/2008/11/15/oneavatar-milano-in-digitaleoneavatar-milano-in-digitale/

and here:
http://www.artisopensource.net
http://www.neorealismovirtuale.com
http://www.milanoindigitale.it

concept and installation by
Salvatore Iaconesi [xDxD.vs.xDxD]
Oriana Persico [penelope.di.pixel]


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