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Geert Lovink on Tue, 19 Sep 2006 19:59:31 +0200 (CEST)

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Wednesday, September 27, 2006

09:30  Registration, coffee and tea

10:00 The Methodology of Innovation: Presentations followed by Panel discussion:

Media, Arts, Humanities, Technology and Innovation Labs: The names, locations and
focus areas may differ but they all have one essential goal: to inspire, promote, develop,
and apply innovative ideas and concepts within a dynamic and complex new media and
ICT environment. Do the programs of these institutes have a particular format and
methodology which they consider optimum for the innovative process? If so, how do these
methodologies differ? Is the approach bound by the cultural or geographical setting? Is
the approach rigorous or relaxed, scientific or artistic, traditional or radically new?

This panel discussion examines the methodologies applied by internationally renowned
media innovation “Labs”, and asks the question: Is a common methodology discernible,
or does each culture demand a separate approach? If the application of a core common
methodology is feasible, how can media innovation institutes run effective joint programs
and workshops, leveraging a common approach together with different cultural


• Susan Kennard (Director, Banff New Media Institute, Canada)
• Candace Johnson (President, Johnson Paradigm Adventures, international
telecommunications expert and entrepreneur, Luxembourg)
• Patrick Svensson (Director, Humlab, Umea, Sweden)
• Jonas Berggren (Chalmers School of Entrepreneurship, Gothenburg, Sweden)
• Simon Jones (Director, Human Computer Studies Lab, University of Amsterdam,
The Netherlands)
• Matt Locke (Head of Innovation, BBC New Media & Technology, London, UK)
• Frank Boyd (Unexpected Media/BBC, London, UK)
• Andrew Bullen (Director, Media Guild, Amsterdam, Netherlands)

Moderator: Huib Schwab, Eurolabs, Spain / The Netherlands

13:15 Break / Lunch

14:00  Workshops

On 13 July, the first ICTRegie / Media Guild Innovation Lab was launched in the Media
Park in Hilversum. This Lab focuses particularly on innovative applications in the area of
Broadband / HD (http://www.mediagilde.nl/item1). If you are interested in proposing a
project and participating in the present Innovation Lab, you should attend the workshops
at the Pakhuis de Zwijger on the afternoon of September 27th. The Media Guild team will
explain the goals of the Lab, provide information about the kinds of project that will be
eligible and outline how to apply for a place.

The workshop event will be an opportunity to network with peers and potential
collaborators in small teams around selected focus areas like health and documentary. A
single company or organisation may not possess all the expertise and experience to
develop and produce an appropriate project: it is one of the goals of the Innovation Labs
to build a framework for new collaborations. The event will also explore the Lab themes in
greater depth in structured brainstorm sessions and and conversations about possible
projects and proposals.

17:00  End

Go for registration here:

Date: September 27th, 2006
Location: Pakhuis de Zwijger, Grote Zaal
Time: 09:30 - 17:00
Register: http://www.mediaguild.com/registerform
Info: http://www.mediaguild.com/

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