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[Nettime-nl] “ayrauliser” a new French verb introduced by a new French P
Tjebbe van Tijen via Chello on Thu, 17 May 2012 17:16:14 +0200 (CEST)

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[Nettime-nl] “ayrauliser” a new French verb introduced by a new French Prime Minister

âayrauliserâ a new French verb introduced by a new French Prime Minister

May 17, 2012 by Tjebbe van Tijen for the fully illustrated version with several essential links see:


[tableau with Zapmoment with Ayrault and his flooding mouth]

ââFlux de boucheâ we say in dutchified French, whereas the French say âflux de parolesâ, âflood of wordsâ in English. For all those who are following the French TV news (âLe Journal de France 2 sur TV5â here in the Netherlands) that is what is awaiting us with the new Parti Socialiste Prime Minster (PS/PM), Jean-Marc Ayrault, who was interviewed yesterday first time by anchor man âle toupetâ (our tv-divan pet name forDavid Pujadas, because part of his well groomed hair seems to be not his). Ayrault certainly creates a ZAPMOMENT with his autonomous avalanche of memorised catch words which make one forget what again was the question posed by the interviewerâ It will be a verb soon âayrauliserâ and â by mere chance â it is meaningful as the surname âayraultâ is an older French spelling of âheraultâ or âheraldâ in English. Indeed âa heraldâ does not answer questions, a herald proclaims!

[screen shot from dictionary web page with the word 'proclaim']

As is often the case with a new dignitary the âhomophoneâ, or âhomonymâ, or transliterated versions of his name into other languages, do produce some embarrassment, in this case in Arabic speaking countries, where his name is conceived as the name for the male sex organ (like the name of late Dutch Prime Minister Kok, is perceived as âcockâ in English).

Ayrault on his first introductory interview on France 2 news did not get any embarrassing questions â though â from âle toupetâ, like one about his local âfavoritismeâ scandal during his office as a mayor of  the town of Nantes, triggered by a municipal contract for a news and publicity service without a public tender. This was fifteen years ago, and it did produce a six-month suspended prison sentence and a fine for Ayrault in 1997. Ayrault did not appeal against this ruling at that time.

As FranÃois Hollande did announce during his campaign that his new government would consist of impeccable persons only, tens of thousands professional and self-proclaimed defamers where sitting behind their computers and waiting for the moment the first nomination would appear from the confines of the new master in the ÃlysÃe, to cut & paste it into their favourite internet search engine. One of the first to post their resulted defamation was the fifth column of Sarkozy with their Facebook page âNon au PSâ (has only 8.753 likes). Their home banner reads: âNON AU SOCIALISTES; NON AUX COMMUNISTES; NON AUX MODEMS, NON AU VERTS; NON A HOLLANDE ET LA GAUCHEâ (âMODEMâ is âMouvement DÃmocrat of FranÃois Bayrou; âVertsâ is Green Party; âGAUCHEâ is left). It is claimed that the post below did get the eager inquiry machine rolling, though the fact must have been public knowledge anyhow.

[screen shot from the Facebook page of 'Non au PS': "Portrait of Jean Marc Ayraul..." this is my caption: â- The first (premier) âprime minsterâ nominated with a condemnation of 6 years of prison; â 62 years, must be pensioned by now like he advocates for others.â Click picture to check out the Facebook page with other examples of bashing the socialists.]

In times we are progressively losing our ability to remember, because of electronic memory devices that have taken over that function, the instant recall of events from the past by ubiquitous digital machines, does pose a problem. The waning of time ceases to exist. Forgetfulness which is a social device leading to leniency and clemency , forming the basis of human cohabitation, is made impossible. A âminor affairâ from the past is easily turned into a âmajorâ one in the present.

We need to come to terms with this new social phenomenon. I would say that a conviction in the past of someone running for public office, is not necessary a negative thing. A convicted person, who has done his or her term, or who has been given a provisional sentence, can not be excluded from participating into politics or government all his or her life. Also, such a person may have gained â because of a punishing sentence â a better insight in the realities of life, in some cases even better than all those impeccable careerist bureaucrats. The fact that the past of Ayrault could be checked so easily renders his case âtransparentâ, though some sources (Le Monde 15/6/1996; a pay archive link) suggest that the legal construction of the publishing tender in Nantes, were ârather opaque.â  The French web site â {AT} rrets sur lâimageâ of May 11th 2012 has a detailed overview article on the case with this long title: âAYRAULT ET LA âBOULE PUANTEâ : UNE AFFAIRE DE 1997 REFAIT SURFACE â Mais la presse nâa pas mis le nez dans ses archives pour en fournir les dÃtailsâ (Ayrault and the stink bomb: an affair of 1997 surfaces again â But the press did not put its nose in its (own) archives to supply the details about it).

Scrutiny of acts and proclamations of the new Prime Minster is enhanced by all such bad publicity, which may hopefully help him sobering his âflux de parolesâ.

Posted in French Politics, Is everything propaganda then?, news-tableau | Tagged ayrould meaning of name, David Pujadas, defamation, Jean-Marc Ayrault, Le Journal de France 2, politicians, press scandal, public memory, social effects of digital memory
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